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SEO is an abbreviation for Search Engine Optimization and it is a process that affects the visibility of a particular web page or a web site in a positive manner by increasing the organic search results.
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Presentation Transcript
The Major internet marketing strategies • Search Engine Optimization - Do not need to Spend money for long time • Search Engine Marketing - Have to pay Per Click
What is the importance of IM? • Increase sales and get high ROI • Safe a place for their brand/product • To Reach the global audience • Increase the visitors for the website.
Search Engine Optimization What is SEO? SEO is the technique of modifying a website to increase its ranking in organic crawler-based listings of search engines
Search Engine Marketing What is SEM ? SEM is the Technique of marketing a website via search engines by purchasing paid listings (Bidding)
Why We not go for the SEM? Always Expensive Long term expense One budget is stopped the result also will be vanished Low conversion and high Risk
What are the cost effective methods? Organic Search Engine Optimization Social Media Optimization