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RELIANCE PURE GOLD. What is Gold……. One of the most precious metals ever Mined An efficient store of value A sign of Credibility Offers high Security Liquidity Acts as a Hedge against Inflation Instrument of Long term investment. Why Gold Coins …..?.

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What is gold l.jpg
What is Gold……

  • One of the most precious metals ever Mined

  • An efficient store of value

  • A sign of Credibility

  • Offers high Security

  • Liquidity

  • Acts as a Hedge against Inflation

  • Instrument of Long term investment


Why gold coins l.jpg
Why Gold Coins …..?

  • India is the Worlds largest consumer of Gold (25%)

  • Gold is a product that everyone relates at a National level and cuts across Regions & Religion

  • Mindset on receiving Gold is that of Prosperity, Security & Goodwill

  • Easy availability

  • Made available in internationally standard weights

  • Easy storage


Gold coins l.jpg
Gold Coins …

  • Are a true “Investment” avenue

    • (10% of savings is recommended to be in gold since Gold retains its value over time and is least prone to risks)

  • Used to “Appreciate”

    • Appreciate an achievement

  • Used for “Gifting”purposes on occasions

    • Especially lower denominations: Birth of a new born, Wedding gifts

  • As a “Motivation”

    • E.g.; Motivate someone to try achieve a particular goal

  • Used as a “Souvenir”

    • E.g.; Anniversaries, Birthdays, Commemorate an occassion


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Concerns of a Customer

  • Relying on the Local Jeweller (unbranded gold coin)

  • Purity of the product being delivered (No purity certification/guarantee)

  • High percentage of Negative tolerance on weight (variance of as high as of 5%)

  • Packaging of the coin

  • Hidden aspects of Overcharging due to negative tolerance on weight



Purity of gold from reliance l.jpg
Purity of Gold from Reliance

  • 24 ct Gold ; 99.99% pure

  • Denominations available

    • 0.5g

    • 1g

    • 5g

    • 8g

Pictures used in this slide are for representational purposes only….


Slide8 l.jpg

Reliance Money offers Gold Coins that are

… Branded

… Pure

… Certified

… Affordable

… Reliable

… Available off the shelf

… At a convenient location

… Anytime of the year

Pictures used in this slide are for representational purposes only….


Why reliance l.jpg
Why Reliance ???

  • A respected, highly popular Brand

  • International Purity certification

  • Wide, Multiple channel network across India

  • Support from the World Gold Council

  • Offers a safe investment haven

  • A welcome addition to Reliance wide range of financial products


Product description l.jpg
Product Description

  • Weight (gm) : 0.5, 1, 5 , 8

  • Purity : 24 ct, 99.99% pure

  • Logo : Reliance Apex

  • Brand : Reliance Pure Gold

  • Packaging : Attractive & tamper proof

  • Certification : Suppliers Assay Certification


Reliance pure gold11 l.jpg
Reliance Pure Gold

  • Minted by Valcambi sa, Switzerland

  • Benefits –

    • Internationally recognized certification

    • Low risk of duplication

    • Quality packaging

    • No need for assaying on resale

    • Resale opportunity at a premium

    • Standardization of the product



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