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Social media strategy MMD Sem.2 Autumn 2010 - Aarhus Tech

Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info. Social media strategy MMD Sem.2 Autumn 2010 - Aarhus Tech. Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S. Communication Strategy

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Social media strategy MMD Sem.2 Autumn 2010 - Aarhus Tech

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  1. Analysis of customer’s exisiting image and developing communication strategy for the up-and-coming redesign of multimediedesign.info Social media strategyMMD Sem.2 Autumn 2010 - Aarhus Tech Group Members: Kristina L., Elena H., Sarune V., Meilin C., Dmitri S.

  2. Communication Strategy To provide general information to new multimedia design program students. Multimediedesigner.info (old image)

  3. Multimediedesigner.info (old Site)

  4. Customer Led model communication Loyalty Pyramid Internet based communication platform David Siegel’s e-business theory

  5. Communication Strategy The purpose of the redesign site is to change the one way communication of the existing site by creating a multimedia designer community in Aarhus Tech by providing a common place for all students to share their thoughts, study and work experiences, projects, stories and updates and also to inspire and encourage all students by using social media sphere – Blog, Facebook, Twitter & YouTube Multimediedesign.info (new image)

  6. 33 students, 10 females and 23 males from 10 different countries mostly from 18 to 22 years old QUESTIONAIRE SURVEY SUMMARY

  7. From the survey, new students find info useful but will not revisit the site again. Sem. 3 students knew about the page but find the page not helpful 49% of participants would like to be involved in the new redesign multimediedesign.info QUESTIONAIRE SURVEY SUMMARY(cont.)

  8. Will be divided according to David Siegel’s Customer Loyalty Pyramid New ,existing, up-coming students Target audience

  9. Facebook – most popular Twitter- news feeds; more people YouTube- video presentation Friday bar- place for social gathering in school Blogger – two way communication; main social media for the communication strategy; citizen journalism Why this communication strategy?

  10. Preferred social media

  11. Social media used

  12. Come join us now!

  13. Multimediedesign.info/blog

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