Coalitions 101
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Coalitions 101. Political Change Requires Lots of $$ Money $$ or Lots of People. We've got people!. Steps in Coalition Building. Map the Power in your Community Define Recruitment Messages Recruit Develop Structure for Cooperation Map Your Coalition’s Assets Plan & Launch Action

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Political change requires lots of money or lots of people l.jpg

Political Change Requires Lots of $$ Money $$ or Lots of People



Steps in coalition building l.jpg
Steps in Coalition Building

  • Map the Power in your Community

  • Define Recruitment Messages

  • Recruit

  • Develop Structure for Cooperation

  • Map Your Coalition’s Assets

  • Plan & Launch Action

  • Evaluate and, have fun!


1 find out who holds power in your community l.jpg

Natural Allies

Seniors

Students

Business commuters

People with disabilities

Welfare-to-work

Who else?

Beyond the Choir

Chamber of Commerce

Major employers

Organized labor

Developers

Schools & universities

Local Electeds

Environmental groups

Religious organizations

Neighborhood associations

Interest groups that represent your customers

Who else?

# 1. Find out who holds power in your community


2 define recruitment messages l.jpg
#2. Define Recruitment Messages

  • Speaking the languages of those “beyond the choir”

  • Creating common vision

  • Showing change is feasible



3 recruit l.jpg

Target power brokers

Tell them what’s in it for them

Provide vision

Tailor messages

Use appropriate messengers

#3. Recruit

  • Choice: real, quality transportation options

  • No more frustrating commutes!

  • Transportation information at your fingertips

  • Transit becomes your state’s second car

  • Transportation system saves lives

  • Efficient land-use supports walking, biking, transit

  • People enjoy traveling


Transportation public health advocates l.jpg
Transportation & Public Health Advocates

  • Safety

  • Fitness

  • Air Quality


Transportation organized labor l.jpg
Transportation & Organized Labor

  • Job Creation

  • Commute Conditions

  • Sprawl

  • Job Access


Transportation faith based groups l.jpg
Transportation & Faith-based Groups

  • Social Equity

  • Neighborhood Safety

  • Community Vitality


Transportation business sector l.jpg
Transportation & Business Sector

  • Congestion

  • Job Creation

  • Labor Pool

  • Worker Productivity


4 develop structure for cooperation l.jpg

involve

Community

Mobilization

inform

thank

ask

#4. Develop Structure for Cooperation

  • Establish clear, quantifiable, and attainable goals

  • Allow partners to lead

  • Empower people to become effective and active

  • Have diverse partners

  • Avoid too-controversial alliances

  • Make involvement easy

  • Provide timely information

  • Decide on coalition structure

Courtesy: Sierra Club


5 map your coalition s assets l.jpg
#5. Map Your Coalition’s Assets

  • Number of people/members

  • Public profiles of key power brokers

  • Media relationships

  • Community connections

  • Talents (writing, public speaking)

  • Financial support

  • In-kind support:

    • Meeting space, refreshments

    • Copying, printing, design, postage

    • Website


6 plan launch action l.jpg

Campaign Goals & Issue Focus

Story

Message & Theme

Strengths & Weaknesses

Primary Public Audiences

Allies/Opponents

Targets

Tactics & Timeline

Put it in Writing!

#6. Plan & Launch Action


Possible actions l.jpg
Possible Actions

  • Mobilization of letters, faxes, emails

  • Lobbying visits

  • Rally

  • Media work

  • Accountability session


7 evaluate have fun l.jpg
#7. Evaluate & Have Fun

  • Catalog lessons learned

  • Publicize victory internally & externally

  • Hold a victory party


The potential coalition victories l.jpg

Locally

Better land-use decisions

Better cooperation between transit agency & community

Transit Funding

Local sales tax initiatives

RTPA & MPO funding allocations

State Budget & policy

TEA-21 Reauthorization

The Potential Coalition Victories…


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