How does Product Information Management (PIM) drive digital sales

1. How Does Product Information Management (PIM) Drive Digital Sales? With brands and retailers extensively adopting PIM software as the core technology to handle volumes of complex product data, selling across digital channels has never been so much easier as it is today. They are now more capable of reaching out and catering to widespread, diverse audiences. They have become more precise, quicker, and more efficient than ever while organizing, optimizing, and distributing product information to varied sales partners, internal teams, and across marketplaces. PIM empowers brands to craft and deliver product content according to their customers', channels', partners', and teams' requirements in no time and with no effort whatsoever. The platform gives end-to-end control over all product information and enables teams to get a 360-degree view and contribute their part to improve it. This, in turn, results in improved workflow, enriched data quality, extended reach, enhanced product experience, and increased digital sales. If you wonder how Product Information Management does it, you have landed on the right page. It drives sales by enabling businesses to: Streamline operational processes Employees in an organization waste a lot of time and effort managing multiple SKUs. Nevertheless, there are possibilities of errors and inconsistencies. One handy solution to this is deploying a PIM platform. By using it, brands can automate processes, defines roles within teams, perform quality checks, eliminate inconsistencies, and help teams save a great deal of time. The result is improved productexperience,enhanced b rand loyalty, and a boost in digital sales.

2. Get centralized access to product information Managing product data from multiple sources is daunting and time-talking. That is where the need for a centralized PIM platform arises. It provides businesses with a single source of truth for all their product information, such as images, audio, videos, PDFs, etc. The platform comes loaded with powerful functions to enable brands and retailers to organize, enrich, and syndicate product information from a single location. Get a 360° product view With Product Information Management (PIM) in place, brands can view products from all angles. The 360° product view helps find out areas that need improvement. It further helps them ensure consistency and accuracy across channels, enhanced brand loyalty, and improved digital sales. Create engaging visual experiences In today's online age, digital assets, such as images and audio & video files, are essential to describe and portray products. But, without a centralized system, it’s never easy to manage those DAs in a concise library and ensure that they are linked to the correct product. Moreover, a lot of edit work is needed to ensure the quality of DAs as per their publication needs. The DAM feature of the PIM is the solution to all those challenges. It helps brands create engaging visual experiences. Improve data quality In a typical eCommerce ecosystem, businesses handle volumes of complex product data with thousands of attributes and technical specifications. With this much product data to store, organize, and manage, inconsistencies and inaccuracies are inevitable. PIM software eliminates those errors and inconsistencies and enriches product information that keeps buyers engaged and satisfied. Accelerate time to market Using PIM, brands can automate onboarding & distribution and introduce products to the market at lightning speed. What's more, the platform helps them contextualize product information to best suit their target audience. Brands can also set rules to modify and structure product information automatically. It works equally well for manufacturers, distributors, and retailers. The software makes syndication super easy and fast. The PIM software covers all grounds, from data storage and organization to governance and distribution, for organizations to leverage product information and unleash product experience.