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Bella Matiz. Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova. MDSE 1650.302-Spring 2013 Apparel Line Project. Analysis of Spring 2013 Garment. Spring 2013 Collection Cindy Al. Garment Scenario Traditional Department Store

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slide1

Bella Matiz

Spring 2013 Collection

Cindy Alcala

Emily Edwards

Joy Lin

Liza Pavlova

MDSE 1650.302-Spring 2013 Apparel Line Project

slide2

Analysis of Spring 2013 Garment

Spring 2013 Collection

Cindy Al

  • Garment Scenario
  • Traditional Department Store
  • Women’s Long Sleeve Button Down Career Top
  • 100% Cotton
  • Department Price $75
  • Best Seller
  • Carried in Winter White and Blackest Black
  • Strengths/ Opportunities
  • Price is affordable for middle class shoppers
  • Does not require dry cleaning
  • Breathable Fabric perfect for Spring and Summer
  • Weaknesses/ Challenges
  • Only comes in two colors
  • Has a propensity to wrinkle
  • Fabric weakens on exposure to light
slide3

Target Market Profile

Target Market:

18-34 year old woman seeking current fashion trends

Demographic:

18-34 year old woman

College educated

Independent woman

Psychographics:

Hip, sexy, sophisticate, body conscious woman who takes pride in her appearance

Appreciates current fashion and high quality at a competitive price

Competitors:

Dillard's, Macy’s, JC Penney

slide4

Bella Matiz

Spring 2013 Concept Board

  • Modern, chic looks
  • Crisp, tailored fabrics
  • Soft, muted pastels