Multiuse Design Elements 1.01 Understand typography, multiuse design principles and elements.

1. Multiuse Design Elements1.01 Understand typography, multiuse design principles and elements.

2. Lines • Can be any size, shape, texture, pattern or direction • Can be straight or curved

3. Lines Can Organize

4. Lines Can CreateMovement

5. Leaves Speaker X’s Post Hat Box Fence Lines Can Connect

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7. Lines Can ProvideTexture Text with Texture

8. Lines Can Convey a Mood orEmotion

9. Lines Can DefineShapes

10. Magazine Article Title Newspaper Title Lines Can ProvideEmphasis

11. Lines Can Providea Frame

12. Space • Positive Space – length, width, and depth of objects • Negative Space – “white space” • the distance between objects • Necessary to avoid clutter; gives a design breathing room • Example: Two shapes on a page are positive space. The space between them is negative space.

13. Examples of space

14. Space improves readability

15. Shapes • 2-dimensional space • Enhances a publication • Shapes can be: • Geometric – triangles, squares, circles. • Organic – natural or man-made shapes • leaves, flowers, cars • Abstract – a blend of both

17. Form • 3-dimensional space added to objects by the addition of shadows, tone, or color transitions 3-D space because of shadow added 2-D Shape 3-D Form

18. Mass • The size or amount of space taken up by an element. • Used for emphasis Mass Mass Mass

19. Texture • Used to convey a sense of touch or feel

21. Color Color as a Design Element • Evokes Emotion • Sets tone or mood • Color Themes • Cool Colors - blue, green, violet • Considered calming • Warm Colors – red, orange, yellow • Considered exciting • Neutral Colors – beige, ivory, taupe, black, gray, white • Unifya design • Can add or detract • Can create movement and lead the eye

22. Color Harmony • Create harmony by choosing pleasing color combinations from a color palette Color Wheel Color Palette

23. Color Schemes • Complementary color scheme – any 2 colors directly opposite each other on the color wheel • Examples: Red/Green, Purple/Yellow

24. Color Schemes • Analogous color scheme - any three colors which are side by side on a 12 part color wheel • Example: yellow-green, yellow, and yellow-orange. • Usually one of the three colors predominates.

25. Color Schemes • Monochromatic color scheme - uses variations in lightness and saturation of a single color. • Produces a soothing effect • Easy on the eyes; however, can be difficult to highlight important elements

26. ColoronMonitors • Measured in RGB – red, green, blue • Each color is assigned a number between 0 and 255. • 255, 255, 255 = black • Additive color – as color, or light, is added the result gets lighter

27. ColorandPrinters • Printers use a color model called CMYK. • Cyan, Magenta, Yellow and Black • They are based on percentages. • If each is set to 100%, the color is black. • Subtractive Color – as color is added, the result gets darker

28. ColorMatching • matching the printed ink color to the color displayed on the monitor • Change your color model to: • CMYK for printed material • RGB for on-screen displays

29. ColorTerms • Hue – a color • Value – the brightness of a color • Tint – a hue plus white • Shade – a hue plus black • Saturation - the amount of the hue used; a color’s intensity Pink: A tint of red Burgandy: A shade of red Red is the hue

30. What have you learned?