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Sheffield - Lighting the Flame for Sport. Making the most of the London 2012 Olympic and Paralympic Games. Regional 2012 Strategy – Tourism Yorkshire Gold part of W2Y Yorkshire’s great party 2012. Increase participation in sport and physical activity Coach and volunteer development

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sheffield lighting the flame for sport

Sheffield - Lighting the Flame for Sport

Making the most of the London 2012 Olympic and Paralympic Games

slide2

Regional 2012 Strategy – Tourism

  • Yorkshire Gold part of W2Y
  • Yorkshire’s great party 2012
slide3

Increase participation in sport and physical activity

  • Coach and volunteer development
  • Top level sport
  • The Cultural Olympiad
  • Major sports events and International Training Camps
  • Business development
slide4

Success so far - International Training Camps

  • 4 GB teams based in Sheffield.
  • GB volleyball alone have spent approx £1million in local economy
slide5

Success so far - Major Sports Events linked to 2012

  • FINA Diving World Series (2007-2010)
  • English Open International Table Tennis 2009 (and 2011?)
  • World Goalball Championships 2010,
  • European Fencing Championships 2011,
  • UK Schools Games 2011
slide6

How’s tourism fit in to the events

and pre games camps success?

  • Team Sheffield:-
  • Correct images & Information in pre games training camp & Event bidding promotional material
  • Correct accommodation for event & Camps
  • Additional activity to do when teams / supporters are here
  • Ensuring sport decision makers get the right impression of Sheffield
  • Supporting arrival in UK and Getting teams to the Olympic village
slide7

Future opportunities - Cultural Olympiad

  • Existing events linked to cultural Olympiad
  • Develop opportunities around W2Y “Party”
  • Torch relay
slide9
Why
  • Up to £300M economic benefit
  • International profile
  • City celebration
  • Sports participation
  • Confidence and pride
the numbers
The numbers
  • Dec 16 decision on Candidate Host Cities (CHC)
  • 12 cities
  • 17 stadia - Hillsborough
  • 67 criteria and 82 sub-criteria!
  • Two inspection visits, 3 written submissions and a final interview
  • England bid submitted in May and host nation announced by FIFA in December
the event
The event
  • It is the largest single sports event in the world featuring the world’s most popular sport and our national game.
  • The Finals take place over 31 days with 32 Teams take part.
  • There are over 3 million spectator tickets to watch games at the event;
  • television audience of 24 Billion in 240 different countries.
  • 19,000 media attended the event and
  • 15,000 volunteers plus 16,000 stewards assisted in its successful staging
germany 2006
Germany 2006
  • 20 million people visited the FIFA Fan Fests in host cities
  • Additional 2 Billion Euros in retail sales
  • 50,000 new jobs created
  • Germany World Cup Org Committee made 56.5 million Euros net profit
  • 3.5 million more overnight stays by visitors from abroad in the first 6 months of 2006
  • 44% of tickets went to international visitors
south yorkshire
South Yorkshire
  • Economic impact in 2018 is expected to be £3.2 billion nationally
  • £180 - £300 million locally
  • At least 8 teams will play in Sheffield – not fixed group
  • Training grounds and stadia in Rotherham, Doncaster and Barnsley could be used
  • Hotels used for pre-game and base camps
  • Yorkshire South Tourism – central to bid
  • Relationships with partners authorities are key
questions
Questions?
  • Further info

www.sheffield-lightingtheflame.com

www.yorkshire-gold.com

www.sheffield2018.co.uk