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Unified Communications Market Update & Forecast. Blair Pleasant COMMfusion LLC and UCStrategies.com 707-538-4368 bpleasant@commfusion.com www.commfusion.com www.ucstrategies.com. What We ’ ll Cover. Definitions & the 2 types of UC UC Trends A Look at the Players

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unified communications market update forecast

Unified Communications Market Update & Forecast

Blair Pleasant

COMMfusion LLC and

UCStrategies.com

707-538-4368bpleasant@commfusion.com

www.commfusion.com

www.ucstrategies.com

what we ll cover
What We’ll Cover
  • Definitions & the 2 types of UC
  • UC Trends
  • A Look at the Players
  • UC Market Numbers and Projections
  • How to Get Started
some level setting
Some Level Setting

Unified Communications is:

  • Unified Messaging on steroids
  • VoIP or a nice new IP PBX
  • A single product from a single vendor
  • The name of a new rock band
  • None of the above

Correct Answer: E – None of the above

definition of uc
Definition of UC
  • Communications Integrated to Optimize Business Processes (ucstrategies.com)
    • UC integrates real-time and non-real time communications with business processes and requirements
    • Uses presence capabilities for coordination, and presents a consistent unified user interface and experience across multiple devices and media types.
uc elements

Business Process/

Application

Integration

Client AccessUser Experience

UC Elements

Mobility

Presence, plus rules

Messaging

(IM, email, UM, chat)

Call Control/VoIP

Conferencing/Collaboration(audio/video/web)/(workspaces)

Improve user and group productivity,

drive dynamic collaboration, and

simplify business processes

Presence is at the core

2 types of uc
2 Types of UC
  • UC – User Productivity (UC-U)
    • At the personal / individual user level
    • Hard to measure and aggregate in ROI
  • UC – Business Process (UC-B)
    • At the business level - enterprise as a whole
    • Significant and measurable (track ROI)

UC

UC-B

UC-U

uc value
UC Value

Business Transformation

Enterprise

Business Process Integration/

CEBP

Conferencing/

Collaboration

Teams/

Work-

groups

Benefits

Basic UC

Individual

Worker

Personal Productivity

Workgroup Productivity

Enterprise Bottom Line

Return on Investment

trends driving need for uc
Trends Driving Need for UC

One # service

Mobile extension

Expert Agent

Social SW

Conferencing &

Collaboration tools

Presence, IM,

click to call,

unified interface,

UM

CEBP

no one vendor does it all
No One Vendor Does It All

*Most switch vendors also offer voice mess’ng, confg/collab, mobility

** Most IM/Presence vendors also offer voice mess’ng, cong/collab, mobility

total vs true uc market forecast
Total vs. “True” UC Market Forecast

Source: COMMfusion LLC

Unified Communications 2009-2013

Not yet published

net or true uc revenue forecast
Net or True UC Revenue Forecast

Source: COMMfusion LLC

Unified Communications 2009-2013

Not yet published

what s in store
What’s in Store?
  • UC becomes a “loss leader”
    • Prices drop – UC Bundles
  • All PBX vendors becoming software vendors - Phone systems lose value - new strategies needed
  • Avaya, Cisco, MSFT battle for industry leadership
    • Microsoft slowly displacing traditional PBX vendors
    • Will Google have enterprise voice/UC offering?
  • Mobile devices will supplant desktop phones
  • Social media/social networking integration
  • Tablets gain traction
  • Video, video, video
uc continuum telephony model
UC Continuum – Telephony Model

IP Communications

Enhanced

IP Communications

UC – User Productivity

UC – Business Process

Presence

Instant Messaging

Advanced Mobility

Conferencing/

Collaboration

Call Mgt (Automated)

Screen Pop

Advanced Rules

Basic integration with business processes & applications

Integration with Business Processes

Communication-Enabled Business Processes

Communication- Enabling Vertical & Horizontal Apps

SIP

Interfaces, and links to cellular phones

Unified Messaging

IP PBX

CTI-like capabilities

uc continuum desktop application model
UC Continuum – Desktop Application Model

Desktop Application

Enhanced

Desktop Application

UC – User Productivity

UC – Business Process

Integration with Business Processes

Communication-Enabled Business Processes

Communication- Enabling Vertical & Horizontal Apps

  • Communication Capabilities:

- Presence

- Click to call

- Click to Conference

- Directory calling

  • Incoming screen pop
  • Call Control

- Messaging (EM, IM, VM, UM)

  • Advanced Mobility
  • Advanced Rules

Portal Presentation

-- Desktop and Mobile

-- Web or PC Client

CTI Telephony Links to TDM or IP PBXs

Interface to mobile data devices

Speech Access

IBM

Microsoft

Other

what to consider
What to Consider
  • Deploy UC to help your company do what you do best.
  • Design and deploy the solution with your people, processes, and business objectives in mind.
  • Focus on communication-enabling the business process
    • Technology choices are based on the business needs and application designs, not vice versa.
final thoughts
Final Thoughts

UC is a vision or philosophy

that leads to solutions –

it is not a product!

slide26
Thank you
  • Questions????
  • Contact me at bpleasant@commfusion.com
  • For more info, go to www.ucstrategies.com
  • Follow me on twitter @blairplez