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Unified Communications Market Update & Forecast

Explore the latest trends, players, market numbers, and projections in Unified Communications. Learn how to get started and maximize benefits for business transformation. Find out about UC value, enterprise integration, and collaboration tools.

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Unified Communications Market Update & Forecast

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  1. Unified Communications Market Update & Forecast Blair Pleasant COMMfusion LLC and UCStrategies.com 707-538-4368bpleasant@commfusion.com www.commfusion.com www.ucstrategies.com

  2. What We’ll Cover • Definitions & the 2 types of UC • UC Trends • A Look at the Players • UC Market Numbers and Projections • How to Get Started

  3. Some Level Setting Unified Communications is: • Unified Messaging on steroids • VoIP or a nice new IP PBX • A single product from a single vendor • The name of a new rock band • None of the above Correct Answer: E – None of the above

  4. Definition of UC • Communications Integrated to Optimize Business Processes (ucstrategies.com) • UC integrates real-time and non-real time communications with business processes and requirements • Uses presence capabilities for coordination, and presents a consistent unified user interface and experience across multiple devices and media types.

  5. Business Process/ Application Integration Client AccessUser Experience UC Elements Mobility Presence, plus rules Messaging (IM, email, UM, chat) Call Control/VoIP Conferencing/Collaboration(audio/video/web)/(workspaces) Improve user and group productivity, drive dynamic collaboration, and simplify business processes Presence is at the core

  6. 2 Types of UC • UC – User Productivity (UC-U) • At the personal / individual user level • Hard to measure and aggregate in ROI • UC – Business Process (UC-B) • At the business level - enterprise as a whole • Significant and measurable (track ROI) UC UC-B UC-U

  7. UC Value Business Transformation Enterprise Business Process Integration/ CEBP Conferencing/ Collaboration Teams/ Work- groups Benefits Basic UC Individual Worker Personal Productivity Workgroup Productivity Enterprise Bottom Line Return on Investment

  8. UC Benefits & ROI

  9. UC Trends

  10. Trends Driving Need for UC One # service Mobile extension Expert Agent Social SW Conferencing & Collaboration tools Presence, IM, click to call, unified interface, UM CEBP

  11. A Look at the Enterprise UC Players

  12. No One Vendor Does It All *Most switch vendors also offer voice mess’ng, confg/collab, mobility ** Most IM/Presence vendors also offer voice mess’ng, cong/collab, mobility

  13. Switch Vendor UC Offerings

  14. Desktop/IM Vendors

  15. Enterprise UC Market Forecasts Adoption, Trends

  16. Measuring the Market UC

  17. Total vs. “True” UC Market Forecast Source: COMMfusion LLC Unified Communications 2009-2013 Not yet published

  18. Net or True UC Revenue Forecast Source: COMMfusion LLC Unified Communications 2009-2013 Not yet published

  19. What’s in Store? • UC becomes a “loss leader” • Prices drop – UC Bundles • All PBX vendors becoming software vendors - Phone systems lose value - new strategies needed • Avaya, Cisco, MSFT battle for industry leadership • Microsoft slowly displacing traditional PBX vendors • Will Google have enterprise voice/UC offering? • Mobile devices will supplant desktop phones • Social media/social networking integration • Tablets gain traction • Video, video, video

  20. How To Get Started

  21. UC Continuum – Telephony Model IP Communications Enhanced IP Communications UC – User Productivity UC – Business Process Presence Instant Messaging Advanced Mobility Conferencing/ Collaboration Call Mgt (Automated) Screen Pop Advanced Rules Basic integration with business processes & applications Integration with Business Processes Communication-Enabled Business Processes Communication- Enabling Vertical & Horizontal Apps SIP Interfaces, and links to cellular phones Unified Messaging IP PBX CTI-like capabilities

  22. UC Continuum – Desktop Application Model Desktop Application Enhanced Desktop Application UC – User Productivity UC – Business Process Integration with Business Processes Communication-Enabled Business Processes Communication- Enabling Vertical & Horizontal Apps • Communication Capabilities: - Presence - Click to call - Click to Conference - Directory calling • Incoming screen pop • Call Control - Messaging (EM, IM, VM, UM) • Advanced Mobility • Advanced Rules Portal Presentation -- Desktop and Mobile -- Web or PC Client CTI Telephony Links to TDM or IP PBXs Interface to mobile data devices Speech Access IBM Microsoft Other

  23. What to Consider • Deploy UC to help your company do what you do best. • Design and deploy the solution with your people, processes, and business objectives in mind. • Focus on communication-enabling the business process • Technology choices are based on the business needs and application designs, not vice versa.

  24. One Approach That Works:

  25. Final Thoughts UC is a vision or philosophy that leads to solutions – it is not a product!

  26. Thank you • Questions???? • Contact me at bpleasant@commfusion.com • For more info, go to www.ucstrategies.com • Follow me on twitter @blairplez

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