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Cirque du Soleil

Cirque du Soleil. Case Analysis Lana Smith. The Industry 1980’s. Traditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiation.

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Cirque du Soleil

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  1. Cirque du Soleil Case Analysis Lana Smith

  2. The Industry 1980’s • Traditional circus industry was unattractive. • Market growth and revenues stagnant. • Competitors were fighting for market share. • Little differentiation

  3. Cirque du Soleil’s mission is to invoke the imagination, provoke the senses and evoke the emotions of people around the world. Mission

  4. Traditional Competition • Traditional circuses were trying to survive • Competing to attain renowned acts • Costs rose without significantly increasing revenues.

  5. Traditional Circus Appeal • Awe • Clowns • Acrobats • Trained Animal Performances • Family Atmosphere • Live Entertainment

  6. Becoming Cirque • Eliminations from Traditional Circus • Animals • Vendors • Concession Sales • Low Ticket Cost • Lasting Traditions • Clowns • Acrobats • The Big Tent

  7. What is the Difference? • Human beings create the show • Clever performances with theme • Outrageous Costumes • No Animals • Combination of Circus, Broadway and Opera

  8. Financial Implications Decreased Costs Increased Revenue

  9. Analysis Strengths- Unique, Sustainable Advantage Weaknesses- Potential Market Saturation Opportunities- No Limits to Expansion Threats- Bad Management, Lack of New Talent

  10. Questions? *All pictures came directly from Cirque du Soleil's website

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