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Sweating Genesis

Sweating Genesis. - Getting ready for IVF-treatment. Background. Lifestyle affects fertility Female BMI of 30 or above. The Mission.

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Sweating Genesis

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  1. Sweating Genesis - Gettingready for IVF-treatment

  2. Background • Lifestyleaffectsfertility • Female BMI of 30 orabove

  3. The Mission To helpIVF-Sydcustomers to increasethe probabilityof becomingpregnant. Weaim to do so, by delivering a highqualitytailored diet and exercise program

  4. The Concept Team Sweating Genesis - a doctor, a dietician and an exercisephysiologist The website http://sweatinggenesis.weebly.com/

  5. The team and the 3 Steps • Doctor - clarifyingany potential risks 2. Dietician and ExercisePhysiologist - lifestyle - exercisepreferrences 3. Training - Objectivemeasures and goals - Timeline and milestones

  6. Feasibility analysis(1) Customers: • 11,4 % BMI above 30 • 41,7 % BMI above 25 - 1 out 5 coupleinfertile

  7. Feasibility analysis(2) Market: • Reached the plateau Noclinics offers thislevel of integrated solutions First Mover Advantage

  8. Feasibility analysis(3) Risk vs. Reward: • Synergyeffect: GoodSweating Genesis results => more customerseligble for IVF => increasedsuccessrate

  9. Management Team Experienced Ready Commited

  10. The Economy –YearOne Expences - Equipment, info-material, facilitiespreparations, salary 30,000,- AUD Earnings (15 couples) • Sweating Genesis, IVF treatment 85,500,- AUD Surplus 50,000,- AUD

  11. YearTwo to Fiveestimatedaverage Expenses - (daily operation, new additions to portfolio) 45,000,- AUD Earnings - 20 couples, new additions to portfolio 145,000,- AUD Surplus - Annual 100,000,- AUD - YearTwo to Five 400,000,- AUD

  12. Possible additions Continuingduring IVF treatment Out-of-house services (hometraining) Personaltraining sessions Classes Pchychologist (not included in budget)

  13. Questions?

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