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Marketing and Sales Tools for Small Publishers

Learn how to effectively sell your books with rich metadata and other marketing tools. Increase sales with enhanced metadata elements and captivating cover images. Discover the strategies that small publishers can utilize to market and sell their books successfully.

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Marketing and Sales Tools for Small Publishers

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  1. Marketing and Sales Tools for Small Publishers @BeatBarblan @Bowker

  2. Our books are great but not selling as well as they should.

  3. I finished writing my first book. Now I want to sell it. What should I do?

  4. Rich metadata is fundamental!

  5. Would you buy a house based on this information?

  6. How about this one?

  7. This one?

  8. What about this one? Spacious 3.500 sq ft Custom Home! This very special property exudes charm & character with an eclectic mix of old and new. Set in most desirable Washington Headquarters neighborhood in historic…

  9. “As the internet becomes the consumer’s primary source of information, it’s likely that customers will increasingly discover and learn about books via the information they can find about that book, rather than the physical product itself.”-The Link Between Metadata and Sales - Nielsen

  10. Sales volume with vs without cover image -The Link Between Metadata and Sales - Nielsen

  11. But what does it look like? Spacious 3.500 sq ft Custom Home! This very special property exudes charm & character with an eclectic mix of old and new. Set in most desirable Washington Headquarters neighborhood in historic…

  12. Spacious 3.500 sq ft Custom Home! This very special property exudes charm & character with an eclectic mix of old and new. Set in most desirable Washington Headquarters neighborhood in historic…

  13. Some Key finding in Nielsen metadata study Titles that meet the BIC basic standard have 98% higher average sales Addition of an image has a 268% impact on average sales for items without BIC basic metadata Addition of an image has a 473% impact on average sales for items with BIC basic metadata -The Link Between Metadata and Sales - Nielsen

  14. Metadata Is King! 1 enhanced metadata element: +55% 2 enhanced metadata elements: +71% 3 enhanced metadata elements: +120% 4 enhanced metadata elements: +178% -The Link Between Metadata and Sales - Nielsen

  15. The in-store experience

  16. Meet my book

  17. Show…Share…Sell Sample Email Sell Share Displays automatically on www.Bookwire.com

  18. Everybody should read my book!

  19. Download my book from iTunes!

  20. We have published this book also as an iPad App.

  21. Where can I get more information on this property quickly?

  22. Read a sample page of the book

  23. Share the book

  24. Buy the Book!

  25. Four simple things you can do as a small publisher Provide Good Metadata Use the Bowker Book Sale Widget Turn your book into an iPad App Use QR Codes

  26. Thank You! • FOR MORE INFORMATION • MyIdentifiers.com • beat.barblan@bowker.com • @BeatBarblan • @Bowker

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