Private Ventures for the Public Good

1. Private Ventures for the Public Good A Campaign to Change Opinions and Improve Opportunities to Benefit Education Entrepreneurs and the Students They Serve

2. Threats To Education Industry • Gridlocked political process • Budget shortfalls • Teacher and public employee union agitation • Skeptical and negative news media • Lack of evidence of private sector effectiveness • Heavy-handed, monopolistic practices of public education

3. Anti-Education Industry Rhetoric, Policies • In Public Policy and Procurement: • I3 Grants are open only to public school districts and non-profit organizations • TN, LA, NJ and other states explicitly prohibit private sector companies from participating in charter school management. • NY allows only faith-based and non-profit organizations to bid on an after-school tutoring program • In the News Media: • A NY Times columnist refers to Pearson as “the world’s largest for-profit education business.” • The Washington Post emphasizes the involvement of “for-profit” organizations in a local county’s move toward more online learning. • A three-part Minneapolis Star-Tribune expose on SES focuses on “the most successful providers . . . for-profit companies.”

4. Opportunities for Education Industry • NCLB created market for school/student improvements: • Tutoring/Test Prep • School Turnaround • Assessment • Professional Development for teachers/principals • Charter school management • Drop out prevention/recovery • Private sector offers experienced talent, proven record • Investor interest in PreK-12 is heightened • Public K-12 education performance continues to lag

5. Education Industry Leadership: The Time is Now • Public education needs help • Government(s) cannot fix education • Businesses bring critical resources to PreK-12 public education: • Innovation • Research & Development • Capital • Scalability • Focus on Customers

6. Public Ventures for the Public Good:Vision • EIA-led, long-term campaign to help create a fairer and more open market for private sector providers of education services and products. • Components • Advocacy • Communications • Research • Professional Development

7. Why EIA? • 22-year record as the voice and champion of education entrepreneurs, businesses, and investors. • Effective advocacy and government relations programs at federal, state and local levels; coalition-building; media relations and public communications; research and reporting on preK-12 industry trends and issues. • Partnership building-Johns Hopkins University • Coordination with other preK-12 associations

8. Campaign Goals • Research– Produce and communicate credible, third-party research on the efficacy of private sector contributions. • Communicate– Raise awareness and understanding of the positive educational and economic impacts of the private-sector among policymakers, public education officials, the news media, and families. • Demonstrate– Document and communicate to key stakeholders the best practices of proprietary providers of education products and services. • Advocate – Foster open and fair markets for business opportunities and promote public-private partnerships.

9. Campaign: Four Pillars Professional Development Research Communications Advocacy

10. Research Pillar • Collect, disseminate education industry facts • Economic impact • Educational impact • Values, best practices of sector organizations, partnerships • Expand evidence of effectiveness • Stakeholder opinion polling • Institute on Education Industry (IEI) – EIA collaboration with Johns Hopkins University School of Education • Promotion of member accreditation

11. Communications Pillar • Create “one-stop shop” of sector information, knowledge • Website • Social media channels • News media materials, spokesperson • Promote and celebrate sector success • Traditional media relations • Utilize member companies as conduits

12. Professional Development Pillar • Develop graduate-level courses and degrees for education entrepreneurs • Collaboration between Institute of Education Industry, Johns Hopkins School of Education, Johns Hopkins Carey School of Business • Course content • Span traditional and non-traditional education sectors • Masters, EdD and executive-style seminars • Support annual IEI conference • Highlight key industry issues; career development • Participants from academia, social entrepreneurship, education industry • First conference: Washington, DC, February, 2013

13. Advocacy Pillar • Outreach and advocacy to government regulators, legislative bodies (federal and state) • Ongoing polling of stakeholders • Third-party government relations support • Focus on federal and state legislation, action: • Federal – ESEA reauthorization • State – Policy ideas, amendments to ensure fair private sector participation

14. What Does Success Look Like? • “Agnostic” contracting language • Federal, state and local governments • Proprietary, tax-paying organizations on equal footing with public school districts, non-profits • Positive movement in awareness, knowledge, opinion • Qualitative and quantitative opinion poll data • Superintendents, Title 1 directors, legislators, regulators

15. Campaign Governance and Leadership • Strategic Direction • EIA Board of Directors • Policy and Communications Committee • Management, Implementation of Programs • EIA staff • Partner organizations • Fundraising • EIF providing support for fundraising from individual donors to serve as catalyst for campaign launch

16. Private Ventures for the Public Good:How You Can Help • Requested funding based on 2012 company revenue Annual RevenuesAnnual Fee $0 – $1MM                                               $3,500 $1MM – $5MM                                        $8,500 $5MM – $10MM                                    $13,500 $10MM – $20MM $18,500 Greater than $20MM                             $25,000 • Three-year commitment • Payable to EIA or EIF