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Marketing Services Overview Presented to DR Systems February 13, 2014

Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President, Clarity Quest Marketing. Marketing Services Overview Presented to DR Systems February 13, 2014. 75% of Portfolio in Health Tech. Software Infrastructure Hospital IT services Medical device.

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Marketing Services Overview Presented to DR Systems February 13, 2014

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  1. Lowest Cost Marketing Channels for Health IT Conversions Christine Slocumb President, Clarity Quest Marketing Marketing Services Overview Presented to DR Systems February 13, 2014

  2. 75% of Portfolio in Health Tech • Software • Infrastructure • Hospital IT services • Medical device

  3. Integrated Marketing Plan

  4. Today’s Client Profiles 1 multinational company 1 SMB company Enterprise software & services $400K + 1 midsized company Infrastructure offering $100K +

  5. Annual Marketing Budgets $325K - $1.7M

  6. Target Titles CIO, CTO CIO, CMIO, CNIO, CNO

  7. Assigning All Spend Across Channels Meaningful Use White Paper

  8. Integrated Marketing Plan

  9. Normalized Cost Per Qualified Lead by Channel

  10. Leads Are One Thing...But What About Conversions?

  11. Normalized Cost Per Qualified Lead by Channel

  12. Converting Healthcare C-Level #1 - Email Nurture With Quality Content

  13. Converting Healthcare C-Level #2 - Organic Search Rankings (supported by PR/Social Media)

  14. Converting Healthcare C-Level #3 – Carefully-Selected Tradeshows

  15. Contact Information Twitter: CSlocumb Blog: clarityqst.com/blog Email: chris@clarityqst.com

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