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Mobile Strategy @ Springer. Library Leaders Digital Strategy Summit Internet Librarian 2013 Patricia Cleary Global eProduct Development Manager. Unexpected: How fast mobile devices have evolved. Number of mobile subscriptions activated in 2011: 1.4 billion

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mobile strategy @ springer

Mobile Strategy @ Springer

Library Leaders Digital StrategySummit

Internet Librarian 2013

Patricia ClearyGlobal eProduct Development Manager

the growth in mobile consumption of online content is exploding

Number of mobile subscriptions activated in 2011: 1.4 billion

Total number of mobile subscribers worldwide (December 2012): 6 billion

3.8 billion in the developing world – that’s 73% of global subscriptions

The growth in mobile consumption of online content is exploding

The total number of mobile subscribers worldwide exceeds subscriptions to all major online services including Facebook, Twitter, LinkedIn, and Skype combined.

mobile is a small but growing portion of springerlink traffic
Mobile is a small but growing portion of SpringerLink traffic

Mobile as % of Total Visits

Mobile visits by Device (Feb 2010 vs Feb 2012)

iPad is the most popular mobile device

Android is growing to rival iPhone for phone visits

Mobile Visits to SpringerLink (Nov 2009 – Mar 2012)

slide6

Springer’s mobile strategy:

Springer’s content should be available to all online users, no matter where they are, no matter what device they are using to access the internet

what this means

Mobile-optimized (HTML5) versions of our sites

SpringerLink

SpringerProtocols

Native apps when appropriate

iOS and Android

Available in Apple iTunes and Google Play app stores

For major journals/societies

Select utilities/companion apps for books

Mobile @ Springer

What this means

For more info about Springer’s growing list of mobile sites and native apps please visit: www.springer.com/mobile

slide16

Intensive Care Medicine app

New CSS for fulltext on SpringerLink

SpringerImages app

SpringerLink app

European Radiology app

Springer’s Mobile Release Timeline

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

2011

2012

Developer Portal

API launched. The API powers most app development

Bone Age app

FractalPhoto app

Mobile optimized version of SpringerProtcols

springerimages app
SpringerImages app
  • Released March 2011
  • View images and related text.
  • Search image captions, keywords and references to refine search results.
  • Bookmark images for later research.
  • Email images to your friends and colleagues.
  • Supports institutional and individual access models
  • 3 Million+ tables and images
  • 314K Open Access tables and images
mobile optimized website
Mobile-optimized website
  • Released October 2011
  • Uses HTML5
  • Supports, iOS, Android and BlackberryDirect integration with existing SpringerProtocols database
  • Supports all existing SpringerProtocols access models
slide19

Available for iPhone, iPod Touch, and iPad

  • Free in iTunes App Store
  • Provides direct access to ChemReact
  • Search chemicals by name or structure, browse molecules, conditions, properties and references
  • Users can share structures and reactions via email or open them within other apps that support standard .mol or .rxn formats
springerlink app for ios and android
SpringerLink App for iOS and Android
  • Version 3.0 released June 2013
  • Available in Apple iTunes and Google Play app stores for iOS and Android phones and tablets
  • Free
  • Provides search and discovery of all Springer and BioMed Central content
  • Topical content notifications
  • Social sharing
  • Over 6 million documents
  • 126k Open Access articles
  • Full text access through SpringerLink for authentication and reporting
papers app
Papers App
  • Simple yet powerful solution for managing research literature
  • Papers 3 launched: September 2013
  • New user interface
  • Keeps users personal library organized and portable
  • Automatically downloads full-text content for users articles
  • Shows users related content when reading
  • View and annotate supplemental files directly within Papers
  • Users can discover tweets and posts about the articles they're reading
  • Allows users to sync their library between computers (Macs or PCs) and iPad and iPhone
  • Available for Mac or PC/WIndows and as an iOS app for iPad and iPhone
market overview
Market Overview
  • The “Journal app” is now a unique genre.
    • Examples are common in Apple iTunes and Google Play:
2012 springer built an app development framework
2012: Springer built an App Development Framework

App Development

Framework

The app framework allows Springer to easily create iOS and Android apps for any journal

Framework completed in Q4 2012 and first apps launched

slide25

Society app features include:

Icon and homepage society branding

Society information page with link to society website

Search/Advanced Search including by keywords, article title, author name, subject, and publication date

Bookmarking

Abstracts and full text reading

Download and offline reading/viewing (PDFs, videos)

Social connections (Facebook, Twitter, LinkedIn)

Q4 2012: Springer’s first Society Journal App Framework apps: Surgical EndoscopyJournal of Digital Imaging
benefits of new journal app framework
Benefits of new journal app framework
  • Apps can be produced for Apple iPhone, iPad, Android phones and tablets simultaneously, meeting Springer’s growing need for apps on multiple platforms
  • Apps for Springer journals including society journals
  • Apps for Open Access journals
  • Multi-journal apps
  • Multiple apps can be built and deployed at the same time
  • Faster turn-around time
  • Improved analytics reporting
  • Continuous framework improvement that can adjust to emerging mobile technology (Agile)
current features
Current Features

Free to installon iTunes and Google Play

Apple & Android phones & tablets

Search and browsing

Online First articles

Video download and playback

Save articles for offline viewing

Institutional authentication

Share PDFs and references viae-mail &social media

mobile growth 2016

Mobile data traffic more than doubled in 2011 and doubled again in 2012

By the end of 2012, the number of mobile-connected devices exceeded the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita

Mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012

Mobile connections speeds will increase 9-fold by 2016; higher speeds + more bandwidth = more mobile content discovery and usage

Mobile growth::2016

higher speeds + more bandwidth = more mobile content discovery and usage

slide33

Mobile technology is changing rapidly.

Stay flexible, watch the market, and make adjustments to the strategy when needed.