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1. Escapism

1. Escapism. According to Watson (2008) we often use the media to ‘escape from routines’ or to escape our problems/stresses. Some people may use the media as a way of making up for the lack of something in their own personal lives. 2. Personal Relationships.

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1. Escapism

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  1. 1. Escapism • According to Watson (2008) we often use the media to ‘escape from routines’ or to escape our problems/stresses. • Some people may use the media as a way of making up for the lack of something in their own personal lives.

  2. 2. Personal Relationships • According to Watson, we tend to know more about the characters from soaps than we know about our own neighbours. • The mass media can be used to compensate for the lack of community spirit in our lives

  3. 3. Personal Identity • We may use the media to help us cope with parts of our identity which are unsure- • for e.g. a teenage boy who suspects he is gay may turn to programmes such as Hollyoaks to seek help in making decisions.

  4. 4. Surveillance • People may use the media to obtain information about the social world. • The recent increase in online blogging and websites where people can add their own knowledge such as ‘Wikepedia’ is a good example of this.

  5. Escapism • The audience are able to think away their worries and daily routines by watching soaps like Eastenders; the audience are able to feel emotionally attached to the characters as they could be going through the same situation or life time crisis that they can relate to. 3. PERSONAL IDENITY The audience feel this bond between the characters even though they are not real in real life; the audience feel emotionally attached due to them knowing the characters and their daily issues that gets portrayed on Eastenders. 2. PERSONAL RELATIONSHIPS The audience are both mentally and emotionally attached to the characters, as they are aware of their issues in the soap; the audience then relate and compare their lives to the characters, thus the audience sense that their worries are the same as the characters in Eastenders. 4. SURVEILLANCE The audience are aware of how to overcome daily situations such as jobs and being a parent as the characters in the soap portray the roles that most of the audience experience on a daily basis.

  6. Escapism • This sense of entrapment and no where to go; makes the audience intrigued and fascinated with the idea that normal people as themselves have been confound to a house where all sorts of mischief and chaos is made in the house. The audience are captivated by the things that occur in the house. 3. PERSONAL IDENITY The audience get to explore and see elements of their life that they wouldn't’t usually do or be not confident enough to experience. This makes the audience see the contestants on the show as individuals they maybe wanted to aspire to be or envy because they seem more interesting and exciting compared to them. 4. SURVEILLANCE The audience get to understand each individual and learn about them as a person, they get to experience the emotions that the people go through and feels emotionally attached to the them as they known them as a person rather then just a contestant on Big Brother. 2. PERSONAL RELATIONSHIPS The audience are emotionally attached to the people in the Big brother house as the audience go on a journey where they feel that they experience everything that the person goes through until its eviction night, they feel that they go on a journey where they are with them all the time, any hour of the day.

  7. Escapism • The audience are able to communicate to other people, family and friends. They are able to expand their feelings and development towards new people. People are able to express their views, thoughts and opinions on groups, and current situations that happens in a daily basis. 3. PERSONAL IDENITY Most of the audience on Facebook create accounts where they can tell other people basic information, their jobs. Creating and sometimes exaggerating this fantastic persona that other people aspire or are envious off. As the they are able to create their own statuses and like pages, information for example bands freely without other people controlling what they want on their page. 4. SURVEILLANCE The audience are able to see whether other people are online, thus they are able to talk and communicate with them. They are able to get their thoughts and views across; they have the opportunity to talk and freely express their views on maybe a current topic where other people may disagree with them. 2. PERSONAL RELATIONSHIPS The audience can develop new relationships on Facebook where they can develop and communicate more.

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