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1 0. IAT 102 Graphic Design. 0 3. Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font Wolfgang Weingart: Typo-Punk Design Basics. Swiss Design (International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography

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Presentation Transcript
slide1

10

IAT 102 Graphic Design

slide2

03

Swiss Style

Armin Hofmann

Adrian Frutiger: Univers-Font

Wolfgang Weingart: Typo-Punk

Design Basics

slide3

Swiss Design

  • (International Typographic Style)
  • asymmetrical organization
  • grid
  • objective photography
  • clear and factual
  • sans serif typography
  • Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann
  • (Chapter 18, Meggs)

Armin Hofmann, 1954

slide4

1928

Tschichold

New Typography

50-60ies

Ruder

White Space

1961

Muller-Brockmann

The Grid

1970s

Otl Aicher:

Corporate Identity

slide7

Armin Hoffman

“The viewers do not know it – but they can feel it”

slide12

Leading refers to the thin strips of lead that divide the horizontal lines of type.

A font size is determined by the entire piece of metal.

Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.

slide13

Univers,

Adrian Frutiger, 1957

slide17

Helvetica,

(Neue Haas Grotesk),

Max Miedlinger

1957

slide20

Swiss Design

  • (International Typographic Style)
  • asymmetrical organization
  • grid
  • objective photography
  • clear and factual
  • sans serif typography
  • Poster “the good shape”
  • Emil Ruder
slide30

Style-Hints (or elements for good design):

Hierarchy

Balance

Consistency / Repetition

Contrast

White space

Gestalt-principles

slide32

What is the most important information?

What should you see first?

Second?

hierarchy

slide40

Gestalt-principles:

Proximity

Similarity

Good continuation

Closure

Uniform Connectedness

Figure Ground

proximity
Proximity

http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

Information Design, Andres Wanner 2010

similarity
Similarity

Information Design, Andres Wanner 2010

good continuation
Good continuation

Information Design, Andres Wanner 2010

closure
Closure

Information Design, Andres Wanner 2010

uniform connectedness
Uniform Connectedness

http://www.andyrutledge.com/gestalt-principles-3.php

Information Design, Andres Wanner 2010

proximity1
Proximity

http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

Information Design, Andres Wanner 2010

good continuation1
Good continuation

Information Design, Andres Wanner 2010

slide61

Announcements

  • Next week:
  • - quiz: all lectures + Lupton: GRID chapter
  • This week: midterm-marks
  • Please review IN DETAIL!
  • your marks count as accepted, if you don’t dispute them before March 22nd
  • Questions, feedback, etc:
  • Andres’ informal office hour, today 2:30 Blenz @ Mezzanine
  • Allen, Andrew office hour: today after lecture
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