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Presentation June 2011

Presentation June 2011. WHO WE ARE. Minha Vida’s entrepreneurs were the founding partners of 4 Brazilian leading portals. Leading auto portal in 2002 Sold to ABN Amro. Leading online weight loss program Incorporated by Minha Vida. Largest online health and wellness group in Brazil.

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Presentation June 2011

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  1. PresentationJune 2011

  2. WHO WE ARE Minha Vida’s entrepreneurs were the founding partners of 4 Brazilian leading portals • Leading auto portal in 2002 • Sold to ABN Amro • Leading online weight loss program • Incorporated by Minha Vida Largest online health and wellness group in Brazil Actual brazilian leading auto portal Partnership with Itaú Millions of Internet Users (brazil)

  3. The world's ninth highest gross domestic product (GDP - US$ 2,138 trillion) measured by purchasing power parity (PPP, 2010) BRAZILIAN ECONOMY Brazil is the 9th largest economy by GDP in PPP terms and is expected to become the 7th by 2020 Country GDP (l$ million) United States China Japan India Germany Russia United Kingdom France Brazil Italy 14.802.081 9.711.244 4.267.492 3.912.991 2.861.117 2.211.755 2.183.277 2.154.399 2.138.888 1.767.120 Rank 1 2 3 4 5 6 7 8 9 10 Source: Euromonitor International from IMF, International Financial Statistics and World Economic Outlook/UN/national statistics

  4. HEALTH AND WELLNESS MARKET • There is a social movement in search of a better quality of life: "the life style becomes health style" Life expectancy increased by 3 years in just a decade (73.1 years) Source: IBGE 3rd largest beauty market in the world (US$ 14,69 billion) Source: ABIHPEC 2nd country in the world in number of gyms Source: IHRSA e Revista Fitness Brasil

  5. INTERNET INDUSTRY Internet users in the BRIC countries will more than double to 1,2 billion by 2015 650 384 237 238 223 211 155 137 101 93 81 76 88 68 41 1 2 1 2 10 20 15 23 20 18 9 49 44 36 26 Japan China Russia India Brazil United States 2009 Penetration (%) 28 7 33 31 70 74 2015 E Penetration (%) 74 47 19 55 73 81 Compoundannualgrowth (%) 2006 2009 2015 E Sources: Ministry of Industry and Information Technology; iResearch; Internet World Stats; Economist Intelligence Unit; BCG analysis. Note: An internet user is defined as someone aged 2 years or older who went online in the past 30 days; penetration is the number of internet users divided by the population.

  6. OUR MISSION Mission “Give people access to health and wellness information through the web in order them to have better lives”

  7. MINHA VIDA Largest brazilian online health and wellness group Entrepeneurs of the year Emerging category 2010 Best health website Public opinion E-mail marketing case finalist 2010

  8. REACH Internet Users 74 millionInternet users in Brazil Health Reach 86%of those search for healthandwellnessinformation Minha Vida has69% ofthismarket Fonte:Bupa Health research 2010 andGoogle Analytics 26.4 MM internertuserssearching for healthandwellnessinformationfromSep to Nov 2009 17,2MM ofusers Minha Vida hadatthat time period.

  9. USERS’ PROFILE 8 million Unique users/month* 23% 77% women men 40 million pageviews/month* 69% category reach/month* 80% 11.000.000+ Registered users 18 -45 years old Fonte: *Google Analytics, BD Minha Vida

  10. OUR STRENGHTS 1. 2. New community model Based on goals, our community brings engagement and stickiness helping people track their health objectives. Largest health and wellness content With more than 200 health professionals writing for us, we became the largest “library” of the segment Exclusive relationship with our database Our strong CRM is based on what our user has as a goal and how can we help him Partnership with institutions Strong partnerships with health institutions help us building a reliable content 3. 4.

  11. MAKING DIFFERENCE 130K kilos lost 106K Hours of exercise 40K Years of life expectancy

  12. BUILDING A BUSINESS 86% of Brazilian internet users searched for health information online in 2010 More than half of the adult population in Brazil are overweight Online diet program and one of the most important weight loss brands in Brazil Largest Brazilian health and wellness portal Advertising model Subscription model 69%reach in the health and wellness online market 220% growth in the last 2 years 8 MM of unique users/month 160.000people subscribed to the program 85% women 12 MM registered users More than 12.000active blogs

  13. BUILDING A BUSINESS Minha Vida has been experiencing ~85% CAGR for the last 2 years and expect to reach R$XX MM in revenues in 2011 with YY% EBITDA Sources: In 000 R$

  14. WHAT´S THE NEXT STEP ??? After covering weight loss and wellness, is time to enter in the health market, providing deep health information to he user and linking him to the segment stakeholders. Listingmodel UserDoctors Advertisingmodel User Market Start up U$40MM in funding PublicCompany U$3.2Bi marketcap

  15. CHALLENGES Team In order to develop the best health product to our users, we have to build a experienced and entrepreneurial team of doctors, product, content and technology experts Content This huge gap in the Brazilian market comes from a lack of good and reliable health content. To deliver it, we have to translate and adapt a great amount of content from American libraries Sales People A strong and vast sales team is necessary to get to a good share of the 300K+ doctors in Brazil who receive more than 180MM appointments** Acquisition We have already identify a perfect acquisition of a doctor listing site with great entrepreneurs.

  16. FORECAST 2011-2017

  17. ThankYou Daniel Wjuniski daniel@minhavida.com.br

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