Top of Europe! BCCABaltic Sea Chambers of Commerce Association “City marketing is important for the Baltic Sea Region” Pontus Lindberg, General Secretary
BCCABaltic Sea Chambers of Commerce Association Top of Europe! • 50 CCIs in 10 countries in the Baltic Sea Region • Representing more than 450 000 companies • Promotion of growth in the Baltic Sea Region - lobbying - network for CCIs and member companies - products and services Vision: Increase trade in the Baltic Sea Region
The Baltic Sea Region Top of Europe! • Population: 310 million inhabitants (90-110 million in the Baltic Sea Rim) • Purchasing Power: 50% bigger than the Chinese market!
Triple Trade in Ten years 3T Trade is what the BCCA is all about! BCCABaltic Sea Chambers of Commerce Association Top of Europe!
Baltic Sea Region is competitive! GDP/RDP 2003-2005 Top of Europe!
The marketing of the Baltic Sea Region Top of Europe! • Marketing and branding of the region is important • BSR is an unique combination of metropolitan regions and nature/wild life • Tourism is an important part of the business life • Marketing of tourism has been rediscovered • Cruise traffic in the Baltic is an inspiring example • The development in the Öresundsregion is inspiring • Cooperation and competition is the answer!