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The Italian Environmental Footprint Program. Martina Hauser Head of the ITALIAN TASK FORCE “ Environmental and Carbon Foot Print ” Office of the Minister for the Environment, Land and Sea. The Task Force.

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the italian environmental footprint program

The Italian Environmental Footprint Program

Martina Hauser


“Environmental and Carbon Foot Print”

Office of the Minister for the Environment,

Land and Sea

The Task Force

The Task Force “ Environmental and Carbon Foot Print” has been established by the Italian Minister for The Environment, in the framework of the Europe’ssustainable & low carbon growth strategies Europe 2020-2050.

The priority of the TASK FORCE is the promotion of voluntary actions of private sector and public institutions for integrating the mandatory commitments in the emissions reduction: the voluntary actions, included in agreements with the Ministry, are focused in combining the carbon emissions reduction with the increasing of the competitiveness in the market.

the european context
The European context

The Task Force is promoting, designing and testing pilot projects in environmental and carbon footprint, in different sectors of the economy, in the context of the European strategies and policies:

1. The ”Sustainable Consumption and Production, and Sustainable Industrial Policy Action Plan” adopted by the European Council in December 2008. The Council invited the European Commission and the Member States to start working on common voluntary methodologies facilitating the future establishment of carbon audits for organizations and the calculation of the carbon footprint of products.

the european context 2
The European context (2)

2. The “Sustainable materials management and sustainable production and consumption: key contribution to a resource efficient Europe" adopted by European Council in December 2010. The Council invited the Commission and Member States to continue their efforts in:

  • further optimising and promoting the use of designated methods, such as Life-Cycle Analysis (LCA) of products, addressing environmental, social and economic aspects;
  • developing a common life-cycle-based approach to lower the global impact of organic material flows (such as food), and seek greater consistency between environmental, energy, trade, land use, agricultural and other policies in this field.
the european context 3
The European context (3)

3. The “Manifesto for a resource-efficient Europe”, adopted by the European Resource Efficiency Platform in December 2012, recognizes the priority of “creating better market conditions for products and services that have lower impacts across their life-cycles, and that are durable, repairable and recyclable, progressively taking the worst performing products off the market”.

4. The “European Commission study on Product Environmental Footprint-PEF”, aimed at developing a harmonized environmental footprinting methodology to address the environmental impact of products, including carbon emissions. The adoption of the policy by the European Commission is planned for the 1st quarter of 2013.

the european context 4
The European context (4)

According to the outcomes of the pilot projects already implemented by the Task Force in many sectors: agriculture&agroindustry, chemicals, food, ICT, retails, services (universities, motorways, transportation of goods), manufacturing (cars, coffee, fashion, mineral water), the Italian Ministry for the Environment is building original and innovative methodologies and best practices, based on the international UNI/ISO procedures.

We want to share the methodologies and best practices with the Member States and the European Commission, in order to contribute to the policy making process in adopting harmonised European procedures for environmental and carbon footprinting.

framework for environmental footprint
Framework for Environmental Footprint

UNI EN ISO 14040:2006Environmental Management - Life Cycle Assessment - Principles And Framework

UNI EN ISO 14044:2006Environmental Management - Life Cycle Assessment - Requirements and guideline

UNI ISO/DIS 14067Carbon footprint of products - Requirements and guidelines for quantification and communication

ISO/CD 14046Life cycle assessment - Water footprint - Requirements and guidelines

ISO 14064-2:2006Specification with guidance at the project level for quantification, monitoring and reporting of greenhouse gas emission reductions or removal enhancements

ISO 14025:2010Environmental labels and declarations - Type III environmental declarations - Principles and procedures

GHG Protocol

PAS 2050

methodology and sustainability indicators
Methodology and sustainability indicators

Life Cycle Assessment

(UNI EN ISO 14040, UNI EN ISO 14044)

Carbon Footprint

(UNI ISO/DIS 14067)

Water Footprint

(ISO/CD 14046)

metodology and sustainability indicators
Metodology and sustainability indicators

Life Cycle Assessment

(UNI EN ISO 14040, UNI EN ISO 14044)

The LCA approach allows the evaluation of the industrial/productive systems life cycle “from-cradle-to-grave”. The analysis starts from the soil (collection of raw materials to make the product) and ends when all the materials return to the soil (End of Life).

methodology and sustainability indicators1
Methodology and sustainability indicators

Carbon Footprint

(UNI ISO/DIS 14067)

Carbon Footprint is a tool able to provide the data of the exact amount of Greenhouse Gases emitted during all the steps of the production process of goods or services.

The carbon footprint expresses in CO2 equivalent the total amount of greenhouse gas emissions directly or indirectly associated to a product, an organization or a service.

methodology and sustainability indicators2
Methodology and sustainability indicators

Water footprint

(ISO/CD 14046)

The water footprint is an indicator of water use that looks at both direct and indirect use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.

The global amount of water footprint results from the wide-ranging of blue, green and grey water.

the italian program for the environmental footprint
The Italian Program for the Environmental Footprint

Voluntary agreements with the companies

The Ministry started a pilot project with the Italian productive sector in order to test and promote different methodologies on the environmental impact assessment of production and consumption patterns.

Open competition for small and medium enterprises

To increase the investments for sustainability in the SME sector (Small and Medium Enterprises), the Ministry co-financed 22 companies with 1,600,000 euro through an open competition. On January 25, 2013, a new call for companies producing goods has been launched for a total fund of € 2,000,000.00.

International cooperation

The Ministry drives projects involving Italian companies that work in developing countries and promotes sustainable initiatives with local enterprises.

Italian frame

Partners of the Ministry are 70 companies

3 universities

4 municipalities

Carbon footprint of 143 products and 21 organizations

Water footprint of 18 products

Other LCA impacts of 33 products

Volume of business of the companies involved:

from 2 million to 4 billion euro of revenues

Volume of export: up to 160 countries

Total of employees: about 100.000

the italian partners
The Italian partners


COOP Italia

AR Alimentare


Ai Trai Cispa

Leroy Merlin


Industrie Rolli Alimentari

Eridania SADAM

Sorrento Sapori e Tradizioni

Azienda Agricola IANVS

Castello Monte Vibiano Vecchio


Carlsberg Italia

Birra Castello

B&G Alimentare - Pasta Mosconi

Eataly Real Estate

Caseificio dell’Amiata

Latteria Montello

Distretto Latte Lombardo

Granarolo Lete

Acqua Minerale San Benedetto

Cantine San Marco



Gruppo Millepiani

Grafiche Bovini Bauxt

Suncover Pirelli & C.


Palazzetti Lelio

MCZ Group

Colorificio San Marco

L’Oréal Italia

Confindustria Ceramica


Automobili Lamborghini

Archimede Solar Energy


Principi di Porcìa e Brugnera

Tasca d’Almerita

Azienda Vitivinicola Planeta

Marchesi Antinori


Castello Monte Vibiano Vecchio

Masi Agricola

F.lli Gancia & Co.

Michele Chiarlo Azienda Vitivinicola



Autostrade per l’Italia

Autovie Venete

UniCredit Telecom Italia

SAP Italia Telespazio


Vintage - Autodromo di Modena

Nuovo Trasporto Viaggiatori NTV

Auta Marocchi


Università Cà Foscari Venezia

Università degli Studi di Roma Tor Vergata

Università della Calabria


Gucci Gruppo Benetton

Brunello Cucinelli Cruciani


Comune di Leni, Comune di Malfa

Comune di Santa Marina di Salina, Comune di Gemona


Lefay Resorts

working plan
Working plan


Carbon footprint analysis of consumer goods during their life cycle


Identification of possible measures apt to reduce the emissions through the life cycle of the selected consumer goods.


Identification of possible measures for the neutralization of the residual carbon footprint.


Strategies to communicate the carbon footprint analysis results.

voluntary agreements some examples
Voluntary agreements: some examples

San Benedetto

Ca’ Foscari

Osklen (Brazilian)





A model of sutainable island

Italian Sustainable Wine

san benedetto easy bottle
San Benedetto: “easy” bottle
  • The new bottle is made of
  • 30% recycled PET
  • Sales increased: +78%
  • Energy consumption: -30%
  • • Results: - 30.000 t CO2e
  • Domino effect: San Benedetto, in collaboration with COOP (Italian food retailer), launched a project supporting PET recycling.

Carbon Footprint

of the new one liter bottle - 2011 production:

173 g CO2e

Carbon Footprint of the old one liter bottle – 2010 production:

210 gr CO2e

Totally neutralized:

the bottle is carbon neutral

ca foscari carbon management of universities
Ca’ Foscari: Carbon management of universities

Analysis results:students and employees’ mobility emerged as critical point for the GHG emissions.

CO2 calculator:results (04/02/2013): registered users: 353; completed questionnaires 428; users’ saving average 41,79%.

Guidelines: Carbon Footprint methodology for Universities has been developed.

Domino effect: Master in Sustainability and Carbon Footprint Management.

The University statute contains the commitments for sustainability.

1000 students asked to have “sustainability skills” (1 credit) in their plan of study

osklen the italian brazilian project trac e s
Osklen:The Italian-Brazilian Project Traces

Life Cycle Assessment:In the frameworkof the Italian-Braziliancooperationprogram, the LCA of 6 products and a mitigation project in Mexiana Islandhavebeenrealized.

The social-environmentallabel:The label traces the whole process of production, from the raw material to the end of life of the product, as well as the social aspects of the production.

Water footprint:It is ongoing a project for the water footprint assessment on four products.

osklen the italian brazilian project trac e s1
Osklen:The Italian-Brazilian Project Traces

Organic cotton

GHG emission: 4.081 gr CO2e

Pirarucu leather bag

Recycled cotton and PET shoes

Recycled cotton and PET backpack

Eco-juta bag

Organiccotton T-shirt

Organic silk tennis shoes

mexiana island
Mexiana Island

The mitigation project:

  • 100 workers
  • from diesel to biogas
  • installation of the solar panels
  • new houses
  • gardens with medicinal plants

80.000 liters of diesel used each year to generate electricity

pirelli beyond national boundaries
Pirelli: beyond national boundaries

Carbon footprint analysis of the Cinturato P7 has been completed.

The agreement undersigned in January 2013 starts the second step for reducing the impact on climate.

Foreseen actions: realisation of Solar Thermal Energy plants in Campinas and Bahia (Brazil).

Rolling resistance

Dry braking



Wet braking


Pirelli reference

Cinturato P7

Illy: the Italian coffee

Ongoing the Carbon footprint of two coffee boxes (250 and 125 grams), ESE paper coffee pods, iperespresso capsule.

Planned evaluation of the socio-environmental impact of coffee's plantations in Brazil and in other countries.

benetton in tunisia
Benetton in Tunisia

The carbon footprint of two “kids" products (t-shirts and polo shirts) has been completed. It is ongoing a project to improve the energy efficiency of Monastir plant in Tunisia.

Benetton’s production in Tunisia: about 35 million items per year (about 30% of the total production per year).

Kid’s T-Shirt

Kid’s Polo

strategy for the environment in the automotive industry
Strategy for the environment in the automotive industry

Lamborghini is the first in the automotive company

to sign an agreement on the environmental footprint in Italy

It is ongoing the GHG emissions assessment for the new CFK plant,

producing the monocoqueand parts made by carbon fibre

Management system for the reduction of emissions, specifically for the design, development and production of luxury cars

Product efficiency


  • Optimum weight / power
  • Weight reduction
  • Lightweight materials in carbon fiber

Aventador LP 700-4: 20% CO2vs previous model

a model for a sustainable island salina eolie s island
A model for a sustainable islandSalina – Eolie’s island

Analysis, reduction and neutralization of the environmental impact of the island:

  • Ongoing Baseline Emission Inventory 2010 – 2011
  • Agreement for the Carbon footprint analysis of the island and Pact of Islands (SEAPI)




Santa Marina Salina

italian sustainable wine
Italian sustainable wine
  • Companies: Tasca d’Almerita, Planeta, Antinori, Mastroberardino , Montevibiano Vecchio, Masi, Gancia, Chiarlo, Venica&Venica
  • Methodology: identified 4 sustainability indicators: Carbon footprint, Water footprint, vineyardagronomic evaluation and socio-economic indicator of the landscape.
  • Sustainable label:the results will be contained in a environmental label, which will be presented at Vinitaly 2013
why do companies assess their environmental footprint
Why do companies assess their environmental footprint

Competitiveness and marketing: environmental values of products represent drivers of competitiveness on the market.

Economic saving: measures for GHG reduction involve eco-save actions and technologic innovation useful to decrease production costs.

Certification: the work done is certified by other certification bodies, it is internationally recognised and it could be required in specific public competitions.

Consumer relationship: data disclosure is useful to make the consumer aware and to answer his demand of “green” products.

In this context the voluntary market of carbon credits is playing an increasing role.

the voluntary market
The Voluntary Market

The voluntary initiatives aimed to reduce the emissions are able to add value to products and services in the market, due also to green marketing

The economic value of the voluntary investment, necessary to compensate the produced emission, is calculated according to the price established by the carbon market.

The average market price of the credits varies (from$1/tCO2e to $100/tCO2e) depending on the project cost and the cost for putting the credits on the market (place, technologies, standard).

Voluntary credits price raised in 2011, reaching the value of $6,2/tCO2e ($6,0/tCO2e in 2010).

the voluntary market1
The voluntary market

Due to the growing public opinion sensitivity for Greenhouse gases effects, a parallel market to the Kyoto Protocol market is emerging: the voluntary market.

Core value in the voluntary market system is the carbon credit: 1 tCO2e (one tonne of carbon dioxide).

Global carbon market growth

The price of the credits varies between $1/tCO2e and $100/tCO2e.

The average raised up to the value of $6,2/tCO2e ($6,0/tCO2e in 2010).

Source: State of Voluntary Carbon Markets 2012”, Ecosystem Marketplace & Bloomberg New Energy Finance. 2012.

the voluntary italian market
The voluntary Italian market

In 2011, 244.181 tCO2e (economic value 2,02M €) were sold in Italy against the 34.560 tCO2 in 2009.The average market sale price of the credits is about 5,34 €/tCO2 (European: 4.70€/tCO2; Global € 4.80/tCO2).

voluntary market potential
Voluntary market potential

In spite of the global financial crisis the voluntary market grows rapidly.

The positive trend is confirmed by the projections elaborated in Bloomberg’s 2012 report.

The total amount of the expected transactions within 2016 is 400 MtCO2e.

Source: State of Voluntary Carbon Markets 2012”, Ecosystem Marketplace & Bloomberg New Energy Finance. 2012.


Task Force for the environmental and carbon footprint

Office of the Minister

Italian Ministry for the Environment Land and Sea

44, Via Cristoforo Colombo

00147 – Rome

Phone: (+39) 0657221

[email protected]

[email protected]

[email protected]