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COM 633: Content Analysis Result & Reporting

COM 633: Content Analysis Result & Reporting

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COM 633: Content Analysis Result & Reporting

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  1. COM 633: Content AnalysisResult & Reporting Kimberly A. Neuendorf, Ph.D. Cleveland State University Fall 2010

  2. Hypotheses and Research Questions • The difference? Let’s discuss.

  3. Selecting Appropriate Statistics

  4. Presenting Results:Tables and Figures

  5. Frequencies

  6. Co-Occurrences

  7. Time Lines Bivariate, typically. . . with time as the IV

  8. Source: Finkel, S. E., & Geer, J. G. (1998). A spot check: Casting doubt on the demobilizing effect of attack advertising. American Journal of Political Science, 42, 573-595.

  9. Source: McQuarrie, E. F., & Phillips, B. J. (2008). It’s not your father’s magazine ad: Magnitude and direction of recent changes in advertising style. Journal of Advertising, 37(3), 95-106.

  10. Source: McQuarrie, E. F., & Phillips, B. J. (2008). It’s not your father’s magazine ad: Magnitude and direction of recent changes in advertising style. Journal of Advertising, 37(3), 95-106.

  11. Source: Simonton, D. K. (1980). Thematic fame and melodic originality in classical music: A multivariate computer-content analysis. Journal of Personality, 48(2), 206-219.

  12. Bivariate Relationships • A single IV and a single DV shown in one table

  13. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  14. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  15. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  16. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  17. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  18. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  19. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  20. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  21. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  22. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  23. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  24. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  25. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  26. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  27. Source: Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis of billboards. Journal of Public Policy & Marketing, 13(1), 97-107.

  28. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis of billboards. Journal of Public Policy & Marketing, 13(1), 97-107.

  29. Bivariate Relationships • Multiple DVs shown in same table

  30. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  31. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  32. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  33. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  34. Source: Pettijohn, R. F. II, & Tesser, A. (1999). Popularity in environmental context: Facial feature assessment of American movie actresses. Media Psychology, 1, 229-247.

  35. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pettijohn, R. F. II, & Tesser, A. (1999). Popularity in environmental context: Facial feature assessment of American movie actresses. Media Psychology, 1, 229-247.

  36. Bivariate Relationships • Multiple IVs shown in same table

  37. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  38. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  39. Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  40. IVs = ??? DV = ??? Hypotheses = ??? Statistic(s) = ??? Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  41. Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  42. IVs = ??? DV = ??? Hypotheses = ??? Statistic(s) = ??? Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  43. Multivariate Relationships