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_____ consists of all of the activities involved in selling products or services directly to the final customer. Retailing Franchising Wholesaling Indirect buying. _____ consists of all of the activities involved in selling products or services directly to the final customer. Retailing

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slide1
_____ consists of all of the activities involved in selling products or services directly to the final customer.

Retailing

Franchising

Wholesaling

Indirect buying

Kotler / Armstrong, Chapter 13

slide2
_____ consists of all of the activities involved in selling products or services directly to the final customer.

Retailing

Franchising

Wholesaling

Indirect buying

Kotler / Armstrong, Chapter 13

slide3
Retail stores can be classified in which of the following ways?

how they are organized

the amount of service they offer

the prices they charge

all of the above

Kotler / Armstrong, Chapter 13

slide4
Retail stores can be classified in which of the following ways?

how they are organized

the amount of service they offer

the prices they charge

all of the above

Kotler / Armstrong, Chapter 13

slide5
Nordstrom would be considered a _____ retailer because its customers like to be “waited on.”

specialty-service

limited-service

full-service

4. direct-service

Kotler / Armstrong, Chapter 13

slide6
Nordstrom would be considered a _____ retailer because its customers like to be “waited on.”

specialty-service

limited-service

full-service

direct-service

Kotler / Armstrong, Chapter 13

slide7
Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers?

specialty stores

convenience stores

superstores

hybrid stores

Kotler / Armstrong, Chapter 13

slide8
Which of the following retail stores carry a limited line of high-turnover goods like soda, candy, and newspapers?

specialty stores

convenience stores

superstores

hybrid stores

Kotler / Armstrong, Chapter 13

slide9
Home Depot and Lowe’s are super specialty stores that are known as _____.

superstores

category killers

monster stores

all of the above

Kotler / Armstrong, Chapter 13

slide10
Home Depot and Lowe’s are super specialty stores that are known as _____.

superstores

category killers

monster stores

all of the above

Kotler / Armstrong, Chapter 13

slide11
Kotler / Armstrong, Chapter 13

A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________.

  • hypermarket
  • hybrid
  • intermodal
  • franchise
slide12
Kotler / Armstrong, Chapter 13

A superstore variation characterized as a huge superstore as large as five football fields is called a(n) ____________.

  • hypermarket
  • hybrid
  • intermodal
  • franchise
slide13
A contract between a service company and an independent business who pay for the right to operate a business is called a _____.

wheel of retailing

franchise

category killer

merchant wholesaler

Kotler / Armstrong, Chapter 13

slide14
A contract between a service company and an independent business who pay for the right to operate a business is called a _____.

wheel of retailing

franchise

category killer

merchant wholesaler

Kotler / Armstrong, Chapter 13

slide15
One of the hottest growth areas in retailing are _____.

supermarkets

department stores

factory outlet malls

convenience stores

Kotler / Armstrong, Chapter 13

slide16
One of the hottest growth areas in retailing are _____.

supermarkets

department stores

factory outlet malls

convenience stores

Kotler / Armstrong, Chapter 13

slide17
The three major product variables retailers consider are _____, _____, and _____.

product line; product width; product breadth

service mix; product assortment; store atmosphere

product mix; product depth; product assortment

product assortment; store atmosphere; price standards

Kotler / Armstrong, Chapter 13

slide18
The three major product variables retailers consider are _____, _____, and _____.

product line; product width; product breadth

service mix; product assortment; store atmosphere

product mix; product depth; product assortment

product assortment; store atmosphere; price standards

Kotler / Armstrong, Chapter 13

slide19
Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes.

low; high

high; low

moderate; high

none of the above

Kotler / Armstrong, Chapter 13

slide20
Most restaurants either seek _____ markups on low volumes or _____ markups on high volumes.

low; high

high; low

moderate; high

none of the above

Kotler / Armstrong, Chapter 13

slide21
Kotler / Armstrong, Chapter 13

The acronym EDLP refers to “everyday low pricing.”

  • true
  • false
slide22
Kotler / Armstrong, Chapter 13

The acronym EDLP refers to “everyday low pricing.”

  • true
  • false
slide23
According to the text, the three critical factors in retailing success are _____.

location, location, and location

price, service, and store design

price, service, and convenience

service, style, and design

Kotler / Armstrong, Chapter 13

slide24
According to the text, the three critical factors in retailing success are _____.

location, location, and location

price, service, and store design

price, service, and convenience

service, style, and design

Kotler / Armstrong, Chapter 13

slide25
Kotler / Armstrong, Chapter 13

More online retailing is conducted by “click and brick” retailers than by “click-only” retailers.

  • true
  • false
slide26
Kotler / Armstrong, Chapter 13

More online retailing is conducted by “click and brick” retailers than by “click-only” retailers.

  • true
  • false
slide27
The future of malls will be about creating places to be rather than places to buy.

true

false

Kotler / Armstrong, Chapter 13

slide28
The future of malls will be about creating places to be rather than places to buy.

true

false

Kotler / Armstrong, Chapter 13

slide29
The _____ states that new types of retailers usually begin as low-margin, low-price, low-status operations and evolve into the higher priced, higher service companies they replaced.

law of retailing

wheel of retailing

reseller paradigm

retailing life cycle (RLC)

Kotler / Armstrong, Chapter 13

slide30
The _____ states that new types of retailers usually begin as low-margin, low-price, low-status operations and evolve into the higher priced, higher service companies they replaced.

law of retailing

wheel of retailing

reseller paradigm

retailing life cycle (RLC)

Kotler / Armstrong, Chapter 13

slide31
______ add value by performing such channel functions as bulk-breaking, market information, and financing.

Wholesalers

Category killers

Manufacturers

none of the above

Kotler / Armstrong, Chapter 13

slide32
______ add value by performing such channel functions as bulk-breaking, market information, and financing.

Wholesalers

Category killers

Manufacturers

none of the above

Kotler / Armstrong, Chapter 13

slide33
Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell.

true

false

Kotler / Armstrong, Chapter 13

slide34
Rack jobbers retain title to the goods and invoice the retailer only for the goods they sell.

true

false

Kotler / Armstrong, Chapter 13

slide35
Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers.

true

false

Kotler / Armstrong, Chapter 13

slide36
Merchant wholesalers, having taken title to the merchandise, are the largest single group of wholesalers.

true

false

Kotler / Armstrong, Chapter 13

slide37
Bulk industries, such as lumber and coal, often use merchant wholesalers called _______.

rack jobbers

mail orders

drop shippers

category killers

Kotler / Armstrong, Chapter 13

slide38
Bulk industries, such as lumber and coal, often use merchant wholesalers called _______.

rack jobbers

mail orders

drop shippers

category killers

Kotler / Armstrong, Chapter 13

slide39
Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers.

true

false

Kotler / Armstrong, Chapter 13

slide40
Often manufacturers’ sales branches are wholesaling operations conducted by nonwholesalers in an effort to bypass wholesalers.

true

false

Kotler / Armstrong, Chapter 13