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2007 - PowerPoint PPT Presentation


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2007. About Kreps. 1998 Kreps was established 2001 Plant in St-Petersburg 2002 Department of Training&Education 200 3 EFIS TERMOKREPS 2004 R&D Department 2005 Plant in St-Petersburg 2006 New plant in St-Petersburg 2007 Center of Technology&Practicy

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about kreps
About Kreps
  • 1998 Kreps was established
  • 2001 Plant inSt-Petersburg
  • 2002 Department of Training&Education
  • 2003EFIS TERMOKREPS
  • 2004 R&D Department
  • 2005 Plant in St-Petersburg
  • 2006 New plantin St-Petersburg
  • 2007 Center of Technology&Practicy
  • 2007 2dseries warehouse, factory's upgrading
slide3

Kreps offers products for

  • Tile&wall laying
  • Floor repair&preparation
  • Building protection
  • Surface and facade protection
  • EFIS (TERMOKREPS)
  • Special additive products
2006 key figures
2006 Key Figures
  • 2% of total Russian market of DBM
  • 8% share on local (St-Petersburg) market of DBM
  • 20% rise in sales over the year
  • 62 000 tons output
main themes
Main Themes
  • Regional growth
  • Strengthening of a competition
  • Strengthening of DIY
  • More export, less import
  • Decrease tile adhesives
  • Increase plasters and putfies
tile adhesives tend to
Tile Adhesives Tend to
  • Decrease share on DBM market
  • Replacement by others DBM
  • Strengthening of a competition
  • Reduction in a degree of concentration (over 50% for 5 producers till now)
kreps intends
Kreps Intends
  • Increase share on tile adhesives segment from 3% till min 5% by aggressive regional strategy in 2 years
  • To strengthen positions in the key regions and key cities
  • Modify the range of tile adhesives
empire of ice

Empire of Ice

Population density

external facade insulation system
External Facade Insulation System
  • Russian market EFIS estimates 25 000 000 m2
  • Wet facade system (TERMOKREPS) 34%
  • Ventilation facade system 51%
  • Siding insulation system 15%
  • EFIS temp of the growth 35% above
  • EFIS temp of the regional growth 50% above
  • TERMOKREPS system is certified, official and legal
  • TERMOKREPS has installed on the 220 000 m2
  • Kreps plans increase installation TERMOKREPS in 6 times during 2 years
  • Growth TERMOKREPS 2007 1st quarter 213%
kreps shows
Kreps Shows
  • Overexpected growth of DBM
  • Overexpected growth of TERMOKREPS
  • Very positive dynamics through all commodities
  • Federal scale
  • Aggressive regional growth strategy with progressive outlook and strong sales
  • High-performance products, new techs, know how
  • Good knowledge of customer needs
kreps plans
Kreps Plans
  • Make double output in 2 years
  • Increase market share till 4% in 3 years
  • Increase market share of tile adhesives till 5% in 2 years
  • Capture all key cities in 3 years
  • Expand production with new plants, techs and products
  • Enter 5 new products every year
slide20

Flagship Plant

  • 1,5 ha
  • Haver&Boecker
  • 10 000 т per month
  • Quality management
  • Optimizing the use and consumption of materials
  • Own branch line
  • R&D
  • Plan of Prospective Development