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pizza. SMS-PIZZA!. SMSPizza. Idea Create an extension module for internet-based pizza ordering enabling people to order by SMS ( texting ). This is our vision and this is our business. Team configuration. Luciana Integrator HR coordinator Martin Administration

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  1. pizza SMS-PIZZA!

  2. SMSPizza Idea Create an extensionmodule for internet-based pizza orderingenablingpeople to order by SMS (texting). This is our vision and this is our business.

  3. Team configuration • LucianaIntegrator HR coordinator • MartinAdministration • Muhammed Development • RasmusSales

  4. Customers & Products • Small PackageCustomer: Alreadyexistingfacilitatorssuch as just-eat.Thisonlyincludes the sms extension. • CompletePackageCustomer: Pizzerias themselves.Thisincludesboth the sms as well as the internet part.

  5. Detailedon the sms-part- ourunique feature. • Customerwrites” pizza” to 1234and gets a list with the nearest pizzerias and furthersyntax for ordering. This is for first-timeusers • Getting a menu:”pizza ’pizzeria’” and gets a boiled-down menu from the pizzeria in question. • Ordering a pizza:”pizza ’pizzeria’ ’pizza code’ ’# of pizzas’Returningcustomerscan go to this step immediately – saves time.

  6. Budget • Development • Framework for internet sites ~(100Kkr) • Framework for sms-integration ~ (115Kkr • Server ~ (50Kkr) • Pr. packagebudget (excl. Developmentcosts) • Small packageSet-up (2Kkr)Retailprice 6 KkrTotal = 4KkrBig packageHardware ~ (6Kkr /package)Set-up~ (3Kkr)Retailprice ~ 12KkrTotal = 3Kkr • The physical integration – hardware – is set to relyonalreadyexistingtechnology. • Continuousexpenses/income (maintenance, rental etc. not included)

  7. Roadmap • Initial phase – done by ultimo may ’09Lucianasupervising the groupMartin getting hardware offersMohammed developingRasmus talking to potential customers • First sales and implementation ~ primo august ’09 • Stabilizingphase ~ at the secondcoming of ChristCustomer supportExpandingmarketshare

  8. Law & Order- and intellectualproperty! • Maintainingouredge in the competition is important to us.Right from the get go, wearegoing to iniate a query to see, ifwecanacquireoneorseveral patents protectingour business ideas.

  9. Marketing • Advertisments in ”Pizza Baker Weekly” – the littleknown but none the lessveryrespectedmagazine! • Wetake the initiative and contact the potential customersdirectly.

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