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Explore the tumultuous era of the Great Proletarian Cultural Revolution in China from 1966-1976, analyzing Chairman Mao's cult of personality, radical narratives, mass media propaganda, and the rise of the Gang of Four. Discover the cultural wasteland, underground art, and participatory cultures that defined this period.
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The Cultural Revolution Politics, Posters, and Media Culture in China
The Great Proletarian Cultural Revolution • 1966-1976 • “standard” narratives: “ten years of calamity” “ultra-leftist aberration” Chairman Mao and the cult of personality carnival of destruction/ “Lord of the Flies” cultural wasteland/ totalitarian propaganda
“Women hold up Half the Sky: How can we fail to transform nature?”
History of the Cultural Revolution • 1966-7: Radicalism and Red Guards • 1968-1969: Factionalism and Military Re-Imposition of Control • 1970-1976: Rise and dominance of the “Gang of Four” • 1976: Chairman Mao’s death • 1979-2009: “Reform and Opening” leading to marketization and globalization
The Culture of the Cultural Revolution Socialist mass culture and mass media: radio re-diffusion poster art cinema literature Penetration of rural areas and the problem of literacy and dialect Participatory cultures Cross-platform “marketing”: the case of the “Little Red Book” Underground and unofficial culture
