GM Facility Image Overview and Best Practices

1. GM Facility Image Overview and Best Practices

2. Facility Image Process • Designed to ensure dealers meet and exceed customer expectations for facility design • Facility brand elements are consistently applied across dealer body • The largest retail image effort ever!!! • It’s part of EBE, but its process is distinct from the EBE process

3. General Best Practices • Review www.gmfacilityimage.com for general program overview • Keep up to date on facility timeline • Be mindful of lead times for ordered items • Floor tile, exterior building materials, brand focused merchandising materials from DCI Marketing, exterior signage from Pattison Sign Group

4. General Best Practices • Gensler sends automated emails when something is received. If you don’t receive the email after a day or two, please verify address and re-send. • Always include your BAC in all communication to streamline processing

5. www.gmfacilityimage.com • Home Page Links: • Brand specific information • Electronic enrollment • GMFI signage • Essential Brand Elements (EBE) • Contact Us • Questions? • Contact your • Zone Manager

6. www.gmfacilityimage.com • For Each Brand: • Image elements • Process description • Required finishes and furnishings • Space standards • Questions? • Contact your • Zone Manager

7. Facility Image Timeline

8. Pre-Enrollment Discussion • Early communication is key to success • Review enrollment process with your Zone Manager • Identify facility type • Gather as-builts / identify as-built provider • Review the facility image timeline • Obtain site approval for all site relocations

9. Enrollment Phase • Enroll on-line at www.gmfacilityimage.com • Enter BAC and receive PIN to enroll • Send as-builts to Gensler within 15 days: • Send CAD as-builts to gmfi_as-builts@gensler.com • A separate email will notify status of compliance • Detailed requirements listed on www.gmfacilityimage.com and in enrollment letter

10. Enrollment Phase • Best Practice: • Request the PIN online, enroll using the same computer • Send as-builts early to allow for 2 business days for review and potential resubmission if non-compliant

11. Enrollment Phase Best Practice: • Go to www.GMPrograminfo.com • Press release templates for key milestones in facility completion • Dealer Investment • Dealer Groundbreaking • Dealer Grand Opening

12. Enrollment Phase Best Practice: • “Dealer Investment” template • Go to www.GMPrograminfo.com

13. On-Site Consultation Phase • Once enrollment and as-builts are compliant, Dealer is contacted by Gensler to schedule dealership consultation: • Zone Manager is notified of on site consultation date • Scheduling will occur in the quarter you are assigned • A Gensler consultant is assigned to the project and becomes the single point of contact • Gensler’s role is to draw a compliant imaged facility

14. On-Site Consultation Phase • Best Practice: • Invite dealer selected local architect and/or contractor to consultation • Attend consult and be prepared to discuss solutions

15. Design Intent Document (DID) Phase • Once initial design drawings are received, please review and respond within 10 business days • If no response after the 10 day period, Design Intent Document (DID) will be sent • Gensler produces DID containing “schematic design” • Conveys the general, conceptual intent for the finished facility • Your local architect must elaborate and coordinate with any other facility upgrades and produce construction documents for code compliance, bidding and permits

16. Design Intent Document (DID) Phase • Best Practice: • Hire a local architect that has experience with dealership facilities • Provide copy of D.I.D. to local architect

17. Construction Document (CD) Phase • Once construction documents are complete send CD’s to Gensler at gmfi_cd-review@gensler.com in .pdf format • Response email will be sent back when submission is received • CD Review Checklist will be emailed to dealer noting “Compliant” or “Non-Compliant” status. • Non-Compliant items will be noted • Resubmissions will be reviewed in the order they are received

18. Construction Document (CD) Phase • Best Practice: • Review the CD Review requirements document and the CD Submission and Review Process Training Video on www.gmfacilityimage.com • Utilize a lighting consultant for the development of a program compliant lighting design and energy optimization. • Be sure the construction document package is complete with all required documents. Incomplete packages will be rejected without review

19. Construction Document (CD) Phase • Best Practice: • Don’t wait until your due date or quarter end to submit. Allow 10 business days for review and potential resubmission if non-compliant • Encourage Gensler architect to dealer architect communication on technical questions

20. Verification Phase • Start of Construction • Mid-Point Notice • Construction Complete

21. Verification Phase – Start of Construction • Advise Zone Manager when Construction has begun • 2 of these 7 criteria are required, vary by site: • Photo with date stamp of major excavation (footings, site utilities, etc) • Photo with date stamp of major exterior building demolition (fascia removal, roof and wall demolition, entrance reconfiguration) •  Photo with date stamp of major interior building demolition(floor tile removal, partition/ceiling removal,  interior barricades, etc) • Copy of Building Permit issued by city • Copy of signed Contract for Construction showing contractor’s determination of cost of project • Photo with date stamp of significant building materials stored on site • Copy of  P.O. or shipping invoice for long-lead items (glass doors, elevators, ACM)

22. Verification Phase – Start of Construction • Best Practice: • Order “Pardon our Dust” graphic displays to entice customers with future facility design • Two Banner Sizes for Exterior Display: 4’x8 or 5’x12’ • 2’x4’ Foam Core for Easel Display (Interior). • Note: Custom print for each dealer using Gensler rendering.

23. Verification Phase – Start of Construction Best Practice: • Go to www.GMPrograminfo.com • Press release templates for key milestones in facility completion • Dealer Investment • Dealer Groundbreaking • Dealer Grand Opening

24. Verification Phase – Tile Best Practices Best Practice: • Allow 6-8 weeks for delivery. • Use qualified, professional installers. • Recommend epoxy grout (most durable, easiest to clean) but: • Installers must avoid epoxy residue on tile surface (very hard to remove); professional installers have no problem doing this properly. • Use grout that matches or is only slightly darker than floor tile (per DID)

25. Verification Phase – Tile Best Practices Best Practice: • Floor tile install should be done last (after other heavy construction is completed) • If tile install is NOT last, floor must be covered to protect it. • Require deep cleaning from installer before final “sign off”. • Helps identify any defects • Follow manufacturer’s specs for tile cleaning • Posted on www.gmfacilityimage.com • Do NOT place any sealers or finishes on floor tile. • Creates “haze” on tile that is very difficult to remove. • Tile does not need any sealers, etc.

26. Verification Phase – Midpoint of Construction • Submit copy of Electrical permit or Evidence of electrical inspector’s visit • Send image to gmfi_cd-review@gensler.com • Response email will be sent when submission is received and notify of compliance status

27. Verification Phase – Construction Complete • After facility is 100% complete, provide required verification documents on a compact disk to Gensler • No email submissions allowed • Allow 10 business days for Gensler to review • Response email will be sent when submission is received • Verification photography requirements can be found on www.gmfacilityimage.com and also in the Design Intent Document

28. Verification Phase – Construction Complete • Best Practice: • Notify Zone Manager when construction is completed • Review the Verification Submission training video on www.gmfacilityimage.com • Consider verification photography enrollment at www.gmfacilityimage.com to have a Gensler representative take your verification photos • Allow 10 business days for review and potential resubmission if non-compliant • Keep a copy of your CD in case of loss in mail

29. Verification Phase – Start of Construction Best Practice: • Go to www.GMPrograminfo.com • Press release templates for key milestones in facility completion • Dealer Investment • Dealer Groundbreaking • Dealer Grand Opening

30. Digital Signage – Service Menu • Digital Signage Overview: • Service menu enables quick and easy pricing updates to reflect current mailer prices, specials, and promotions • RSS ticker allows dealer to communicate special promotions, community events, and personally greetings customers • Slideshow features Certified Service and brand messages • Additional features coming soon!

31. Digital Signage – Service Menu • Recommended Devices, Integrated Google TVs: • Size: 55” or larger screen with 1080P resolution and HDMI compatibility • 55” Screen: LG 55 G2 or Sony NSZ-GT1 Blue Ray Disc Player with Integrated Google TV • 46-47” Screens: Sony NSX-46GT1 or LG 47G2 • External Device: • Sony NS2-GT1 Blue Ray Disc Player • * A wired Ethernet connection is strongly encouraged to sustain connectivity

32. Digital Signage GM Digital Signage

33. Digital Signage – Fee Comparison vs. Other Providers GM Digital Signage Silver - $1,390/month ($2,998 set up) Dealer TV 5.0 Service Menu Custom RSS ticker that can be updated with dealer specials/messages POS Banner - choose from asset library of promotional service offers Gold - $1,790/month ($3,998 set up) Silver Package Plus: 1 digital sign 1 - 42” LG HDTV Platinum - $1,990/month ($4,998 set up) Silver Package Plus: 2 digital signs 5 – 42” LG HDTV * Minimum 24 month agreement Service Menu - $0 Service Menu Weather widget Custom RSS ticker that can be updated with dealer specials/messages POS Banner - choose from asset library of promotional service offers Showroom Display - $0 (Coming Soon) • Brand provided YouTube Video • Digital point of sale material Dealer Content - $50-100/month Optional for Dealer Upload local video/digital content ACB approved Bronze - $483/month ($3,995 set up) • Service Queue Messaging • POS Banner Ads • (Not for Live TV) Silver - $576/month ($4,995 set up) • TV Ad Substitution • POS Banner Ads • (No Service Queue) Gold - $669/month ($5,995 set up) • TV Ad Substitution • POS Banner Ads • Service Queue Messaging *Minimum 12 month agreement

34. Digital Signage – Status Update • Roll Out Schedule : • June - December: Pilot Phase • January: National Launch

35. Contact Information • Facility Image questions: Zone Manager or Gensler • Gensler – 313.496.8980 • Enrollment Option 1 • CAD As-Builts Option 2 gmfi_as-builts@gensler.com • CD Review Option 3 gmfi_cd-review@gensler.com • Verification Option 4 gmfi_verification@gensler.com • EBE program headquarters: • EBE – 877.401.6938