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Facing the Challenge and Beating the Odds

Facing the Challenge and Beating the Odds. The Team. Kevin Carver – Executive Director, Clinton County Port Authority Carolyn Chisano – President, Chisano Marketing Group David Lotterer – Vice President, Supply Chain & Logistics Solutions, Jones Lang LaSalle Americas, Inc. Setting the Stage.

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Facing the Challenge and Beating the Odds

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  1. Facing the Challenge and Beating the Odds

  2. The Team Kevin Carver – Executive Director, Clinton County Port Authority Carolyn Chisano – President, Chisano Marketing Group David Lotterer – Vice President, Supply Chain & Logistics Solutions, Jones Lang LaSalle Americas, Inc.

  3. Setting the Stage 1929 Airport opened, small hangar built 1940 Civil Aeronautics Authority took control of Wilmington Airport for use as an emergency landing field 1942 The Army Air Corps took over the airport, renaming it Clinton County Army Air Field. With the establishment of an independent U.S. Air Force in 1972, the installation was renamed Clinton County AFB and primarily supported Air Force Reserve flight operations and training. 1972 The Base decommissioned as an Air Force installation and the Community Improvement Corporation (CIC) began developing it as the Wilmington Industrial Air Park.

  4. Setting the Stage 1962 1980 Midwest Air Charter was acquired by Airborne Freight Corporation creating Airborne Express. The airfield was renamed Airborne Air Park. 2003 DHL’s purchase of Airborne Freight Corporation resulted in the ownership transferring to DHL. 2009 DHL announced its departure from domestic package delivery and moved operations to CVG. 2010 The Wilmington Air Park was donated to Clinton County Port Authority in June. The Air Park never went dark.

  5. Setting the Stage 2008-2010 8,000 employees lose their jobs; cascade effect as other businesses are forced to close or lay employees off National news stories picturing Wilmington as the poster city for failed economy and businesses Volunteer Board takes on management and running of a 1,900-acre airport How do you take a multi county asset and job generator and redevelop it to be better, stronger, more diversified. Everyone had ideas – some the same things, some wildly outside the box Luckily in the time when the Air Park was winding down as a home to DHL, groups were working in the background to begin its redevelopment. One of the plans already in play was to look at air park with new eyes.

  6. Redevelopment Plan The primary goal of the redevelopment study was to identify potential economic development opportunities for Wilmington Air Park. Conducted by authorities in their fields, the study took nine months and gathered input from Community and Business stakeholders locally and regionally. They study was funded by the U.S. EDA and the State of Ohio.

  7. Redevelopment Plan Process

  8. Tools Data Driven Process

  9. Reverse Location Selection

  10. Recommendations

  11. Land Use Plan • Considers current and targeted future uses • Flexible and dynamic as the Air Park grows

  12. Target Industries

  13. Next Steps Take the results of the Redevelopment Study and translate them into a work plan Bring JLL on board for representation Bring Chisano Marketing Groupon board

  14. Marketing Plan • Redevelopment Study • Collaborate with JLL • Short and Long Term Objectives • Target Audiences • Strategy • Tactics • Budget

  15. Branding Old Logo New Logo

  16. Apply the Brand – Signage

  17. Web Site • Opt-in Database • SEO • Interactive Maps

  18. Electronic Newsletter

  19. Electronic Advertising

  20. Print Advertising

  21. Media Relations Target Trade Publications • Aviation Week • Site Selection • Air Cargo • Logistics Management • Aerospace Manufacturing

  22. Trade Shows • Support JLL Attendance at Shows • Ohio UAS Conference • Mini UAV Promotion

  23. Partnerships MANY MORE…Government, Businesses, Educational Institutions, Community Members, Media

  24. Sales Materials Air Park Brochure Building Brochures Emails Promotional Folder

  25. Target Marketing

  26. Broker Outreach JLL Academy

  27. Events Successful Public Projects Inland Ports Conference

  28. Proposals

  29. Wilmington Air Park Using the Redevelopment Plan as a guide Increase MRO capabilities with new Hangar • State Supported • 259 New Jobs when complete • Use of many local / regional contractors in construction

  30. Revolving Loan Fund • $1.3 Million available • Advisory Board in place • Draft RLF Plan and work with US EDA for approval • RLF Coordinator

  31. Current Activity Tourism Activities • East Coast Timing Association (ECTA) • Sports Car Club of America (SCCA) and Miami Valley Sports Car Club (MVSCC) • Avengers Filming • 2013 impact is over $1.6 mm to local community

  32. UAS Activity • UAS Activity • DDC/AFRL early contacts • AFRL COA activity • SCC COA activity • Participation in FAA SIR response and plan • Ohio UAS Conference exhibitor • AUVSI participant with Ohio

  33. Wilmington Air Park Advantages • Great Land and Air Access • Skilled Workforce • Low Cost, Low Overhead • Significant Amount of Available Space • Modern Aviation Infrastructure • 300+ acres Available for Development

  34. Questions

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