IT Industry Performance Annual Review: 2007-08. Press Conference New Delhi: July 08, 2008. About ITOPS… An Introduction. Industry Validation of the Market Figures. Only Demand-Side Study on the Indian IT Hardware market. ITOPS.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
New Delhi: July 08, 2008
Industry Validation of the Market Figures
Only Demand-Side Study on the Indian IT Hardware market
Longest Running Tracker Study on the Indian IT Hardware market
Largest Tracker Study on the Indian IT Hardware market
Designed to deliver the much needed demand-side insights
Data is collected after‘Last Mile’
of Buyer Profile
Identification of Emerging Segments
Market/ Customer Sentiments
Identify and observe Market Trends
Coverage in 22 Cities
Existence of over 11 Years
ITOPS completes its 10th year, thus being the longest running IT tracking study
Coverage scaled up to 22 cities from 16 cities
Launch of supplementary channel survey for in between quarters
ITOPS becomes a Bi-annual study
of ITOPS as an annual Study
Two Pronged Validation Process
The findings from ITOPS is accepted as the official market performance of Indian IT hardware market by Manufacturers Association for Information Technology (MAIT), the nodal body for IT hardware industry in India.
Information used by Govt. of India for all IT & allied planning.
The Ace Grid has found application across researches involving business segment across geographies
Figures in the brackets represent the growth in 2007-08 over 2006-07
Figures in bracket represent the growth in 2007-08 over 2006-07
(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)
Business Segment Home
Overall 46% 21%
Top 4 Metros 50% 25%
Next 4 Metros 42% 17%
Other 8 Metros 46% 16%
Remaining 6 Metros 28% 11%
SEC A - 43%
SEC B - 16%
SEC C - 6%
Internet penetration by Town class
Internet penetration among households by SEC
DSL inching ahead.
Data Card fast growing in popularity