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Top 10 Methods to Drive Traffic to your Community Site via Public Social Networks

Learn the top strategies to boost engagement and increase traffic on your community site through social networks. Understand why people share content and how to create compelling, share-worthy posts. Discover tactics such as creating an editorial calendar, cross-promoting content, segmenting by social channel, utilizing images, and more. Find out the best times for sharing on different platforms and how to tag members, find ambassadors, and humanize your brand online.

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Top 10 Methods to Drive Traffic to your Community Site via Public Social Networks

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  1. #Top10Methods

  2. TOP 10 METHODS TO DRIVE TRAFFIC TO YOUR COMMUNITY SITE VIA PUBLIC SOCIAL NETWORKS Angelika Lipkin, Sr Manager Client Communications, Higher Logic Teah Hopper, Dir. Digital Engagement, Missouri REALTORS @angelikalipkin, @teahopp, #Top10Methods #Top10Methods

  3. #10: START WITH GREAT, SHARE-WORTHY CONTENT • Why do people share? • Scientific studies into understanding why content goes viral or the motivations people have to share a specific piece of content. • The NY Times study split the motivations down into 5 main categories • To bring valuable and entertaining content to one another. A significant 94% of respondents carefully consider how the information they share will be of use to other people • To define themselves to others. 68% of respondents said they share to give others a better sense of who they are and what they care about. • To grow and nourish our relationships. 78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with • For self-fulfillment. 69% said they share information because it allows them to feel more involved in the world. • To get the word out about causes they care about. 84% of respondents share because it is a good way to support causes or issues they care about. • Why Do People Share Content? By Chris Dyson #Top10Methods

  4. #10: START WITH GREAT, SHARE-WORTHY CONTENT Rule of thumb: Not all content is created equal Snappy headlines Short, teasing, enticing paragraphs Call to action Link back to connected community Tip: All of the following can be customized on FB: Image Headline Description #Top10Methods

  5. #9: CREATE EDITORIAL CALENDAR #Top10Methods

  6. #8: CROSS-PROMOTE CONTENT #Top10Methods

  7. #8: CROSS-PROMOTE CONTENT #Top10Methods

  8. #7: SEGMENT BY SM CHANNEL • Segment by Service: People use social networks for different reasons. Match your agenda and your efforts to the network. Remember the 5 P’s: • People - Facebook. People go to Facebook to connect with people they know. It’s about pre-existing relationships. • Perceptions - Twitter. Twitter is about sharing perceptions about what’s around us with the world. • Passion - Google+. Guy believes people don’t go to Google+ for the same reason as Facebook - it’s less about who you know and more about sharing your passions widely. • Pinning: Pinterest is for posting visuals. It’s about the medium more than the people. • Pimping: LinkedIn. Guy apologized for the word choice but says he feels LinkedIn is for business connections and finding jobs. • You can have success on any of these platforms, but you need to approach each with an understanding of its culture and purpose. – Guy Kawasaki’s top ten social media tips for nonprofits #Top10Methods

  9. #7: SEGMENT BY SM CHANNEL #Top10Methods

  10. #6: USE IMAGES #Top10Methods

  11. #5: USE URL SHORTENERS #Top10Methods

  12. #4: TIME & FREQUENCY OF POSTS Best-Practices • Facebook: 3-4x per day • 1-2 “selling” • 1-2 “sharing” • Twitter: 7-10x per day • 3-4 “selling” • 4-6 “sharing” Best Times for Sharing on Social Channels (according to RadiumOne study) • Twitter: 1 p.m. • Facebook: 5 p.m. • Pinterest: 11 p.m. • Google+: 10 a.m. #Top10Methods

  13. #3: TAG MEMBERS & PROVIDE ACCOLADES #Top10Methods

  14. #2: FIND AMBASSADORS & GAMIFY #Top10Methods

  15. #1: BE HUMAN #Top10Methods

  16. ENGAGMENT ANALYSIS #Top10Methods

  17. #Top10Methods SUMMARY OF TWEETS Q&A #Top10Methods

  18. Teah Hopperteah@morealtor.com@teahopp573.445.8400Angelika Lipkinangelika@higherlogic.com@angelikalipkin202.559.7734

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