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Public Affairs Office Utah National Guard

Meeting the Media. Public Affairs Office Utah National Guard. Agenda. Command Messages Media Interview Tips Hometown Media UPAR Program. Agenda. Command Messages. The National Guard is strong, our personnel ready, and our missions crucial for the security of America.

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Public Affairs Office Utah National Guard

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  1. Meeting the Media Public Affairs Office Utah National Guard

  2. Agenda • Command Messages • Media Interview Tips • Hometown Media • UPAR Program Agenda

  3. Command Messages • The National Guard is strong, our personnel ready, and our missions crucial for the security of America. • The National Guard is present for duty, bringing great skills, talent, and capabilities to bear in an increasingly dangerous world. • Whether at home or abroad, keeping Americans safe is a prime responsibility of the National Guard.

  4. Be prepared to talk about: • Who you are and where you’re from • What you’re doing and why you’re here • How you feel about being here • Your working conditions • Training you receive • How deployment has affected you

  5. Media Interview Tips • Media looking for first-hand information on your experiences • We are the good guys--we need to remind the media of that • We’re doing the right thing • Tell our side of the story or no one else will

  6. MediaInterview Tips 1. Stay in your lane. Defer questions outside your area of responsibility to the PAO. 2. You are in control of the interview. Think before answering the question and take as much time as you need. 3. Speak in plain English. Avoid the use of acronyms. Use language a child would be able to understand.

  7. MediaInterview Tips 4. Don’t speculate. It’s okay to say that you don’t know the answer. 5. Always treat the media professionally, even if they become aggressive. 6. Talk to the media with a PAO representative present.

  8. Media Interview Tips 7.Use “Bridging” to transition from what you cannot talk about into what you know you can talk about. Example: “I can’t talk about that because (state reason), however, what I can tell you is (command message)”

  9. Media Interview Tips NEVER DISCUSS: • Rules of engagement • Security measures • Future operations • Items that would violate OPSEC

  10. Hometown Media • If a reporter from your local area contacts you directly, refer them to your local PAO or to the Utah State PAO • While on leave or TDY, do not feel pressured to give interviews • Rules on prior slides still apply; don’t discuss OPSEC-sensitive items

  11. Unit Public Affairs Representative (UPAR) • UPAR is your unit’s point of contact with PAO • Local/Utah PAOs assist UPAR in telling your unit’s story

  12. UTNG Public Affairs Office MAJ Hank McIntire, PAO, (801) 523-4407 DSN 766-4407 hank.mcintire@us.army.mil UTNG Public Web Site www.ut.ngb.army.mil

  13. Summary • Media interviews are your opportunity to help tell your unit’s story • Key Command words and messages • We help keep America safe at home and abroad. • We are properly prepared, trained, and equipped to perform our mission.

  14. QUESTIONS ?

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