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Results from RaW Section of Library Evaluation February 2007

Results from RaW Section of Library Evaluation February 2007. Response Rate. 63% of library authorities completed at least part of the survey 59% completed both sections. Sign-Up and Participation.

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Results from RaW Section of Library Evaluation February 2007

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  1. Results from RaW Sectionof Library EvaluationFebruary 2007

  2. Response Rate • 63% of library authorities completed at least part of the survey • 59% completed both sections

  3. Sign-Up and Participation Percentages of the 2712 libraries included in the RaW survey who signed up at different levels, and who participated at different level. Sign-Up Level Participation Level

  4. Materials Percentage of libraries that used different RaW materials

  5. Which Materials Were The Most Successful? Percentage of library authorities who said that the material was one of the most successful

  6. Which Materials Were The Most Successful? Storytelling packs - we need lots more of them. We can employ them far more easily than anything else from RaW, because we have a ready-made, relevant audience of parents and children at storytimes The storytelling packs were very eye-catching, however the fact that users had to request one did seem to be a barrier, and the indepth, sometimes condescending, questions did annoy people The Welcome Pack has been useful for our staff as it is full of good ideas and suggestions The Quick Reads meet a direct need for less demanding recreational reading. They are allowing us to access groups and individuals who would not traditionally see themselves as library users The Phase 1 Magazine was extremely popular, and achieved widespread recognition for the RaW brand, because it used celebrities and popular images - it looked fun rather than worthy. The subsequent magazines were less successful because supplies were limited, the format was less eye-catching

  7. Resources Percentage of libraries that used different RaW resources

  8. Which Resources Were The Most Successful? Percentage of library authorities who said that the resource was one of the most successful

  9. Which Resources Were The Most Successful? The quizzes have been good, but not always for people with literacy problems, sometimes a bit hard for them Downloadable posters – we’ve used them to promote RaW events in city locations The story-telling techniques have been particularly useful when working with traveller families since it has tapped into their oral traditions The learner manual for tutors was well-produced but suffered from lack of awareness of library capacity and how they operate The RaW logo has been invaluable as we have produced our own publicity and this has enabled us to brand our displays and materials The quizzes - because they were flexible, and could be used in different contexts, both formal and relaxed

  10. Book Displays and Website 58% of libraries had 60% of libraries had actively directed readers towards the RaW website RaW Book Displays

  11. Stories Workshops 265 librarians have participated in RaW stories training in the last 6 months 112 stories workshops were run in the last 6 months 55% of library authorities sent at least one member of staff of stories training 32% of library authorities had held at least one stories workshop On average, 0.4 workshops were run for every one members of staff trained On average, 1.6 stories workshops were run in every library authority with trained staff

  12. Activities Total number of RaW activities Percentage of library authorities that held activities Average Number of Activities Per Participating Library Authority

  13. Participants in Activities Average Number of Participants per RaW Activity Total Number of Participants in RaW Activities

  14. Other RaW Activities A RaW Induction Morning The 6-book challenge ESOL events Creative writing sessions Family events for older children Showcase cinema queue Community Visits

  15. Enquiries • 3083 RaW enquiries were recorded across 61 library authorities (many library authorities could not answer this question). • This is an average of 51 enquiries per library authority, despite 12 library authorities recording no RaW enquiries at all. Sources of Enquiries

  16. How has RaW has impacted on visitor numbers of libraries in your authority? - ? 30% of library authorities saw an increase in visitor numbers 39% of library authorities said that RaW made no impact upon visitor numbers 22% of library authorities couldn’t estimate RaW’s impact on visitor numbers

  17. Summary • 94% of libraries participated in the RaW campaign, most at a minimal level • The most successful materials were the quick reads collections and magazines • The most successful resources were the logo and the quizzes • c60% of libraries had book displays and directed readers towards the website • 55% of libraries authorities sent staff on stories training, but so far, less than half of those trained have run stories workshops • The most popular RaW activities were parent and child sessions, which were run in 62% of library authorities and attracted 17,500 participants • 30% of library authorities saw an increase in visitor numbers as a result of RaW

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