Why Businesses are Opting to Offer Corporate Wellness Services on a Limited Time

1. High Point Clinic Corporate Wellness Services aim at creating an environment that supports optimal health and wellness in all its employees. The company offers several programs, including employee development, group therapy, and fitness consultation. High Point Clinic Corporate Wellness even extends beyond traditional health programs into an overall wellness culture. The company strives to foster healthier behaviors among employee populations and improve overall health results while simultaneously increasing productivity, maximizing human resource ROI and increasing employee engagement. All of these features and benefits result in a comprehensive program designed to improve employees' health while also increasing productivity and enhancing the company's bottom line. One feature that makes Corporate Wellness Services unique is their ability to provide ongoing access to qualified medical care. In addition, unlike many similar programs, those offered by High Point Clinic are designed to be sustainable and preventative. In other words, corporate wellness services are built on multiple levels. The first, and probably most important, level involves ensuring that each employee maintains a regular medication schedule. This means ensuring that doctors visit in a timely fashion and are available when needed. In addition,

2. routine appointments with primary care physicians ensure that any pre-existing conditions can be managed. Because corporate wellness programs have such a pronounced impact on employee health and productivity, it's no surprise that corporate solutions are expected to be practical and cost-effective. The company works with third-party companies that focus on providing providers and facilities for healthcare services in addition to workplace fitness programs. This ensures that the company's solution reaches the people who need it most. This includes both employees and owners. By working with multiple providers, costs are kept low and profit high. Another way that corporate wellness programming differs from more "traditional" approaches is its targeted reach. Since the target audience members are company employees, healthcare professionals benefit from being able to interact with the target group one-on- one. In addition, the interaction offers a unique opportunity to see how employees react to the program, helping to improve the corporate wellness initiative. Additionally, the audience members are often already aware of the programs offered within their healthcare organization. Therefore, this form of communication is more likely to result in positive results. A corporate wellness programming can have many components, ranging from nutritional education and training for all employees to fun tools for fitness patrons. In addition, because corporate wellness programs are designed to help the business model succeed, marketing and branding efforts are also used to create a positive image. For example, some businesses will send corporate wellness business cards to all customers, detailing what programs the

3. business offers. In addition, some companies will distribute small promotional items, like pen holders, magnets or T-shirts, that feature a logo that helps create a positive image. Regardless of the specific type of advertising strategy or distribution method used, the objective of the exercise is to create awareness of a company's corporate wellness program and attract new customers. Because these services require minimal investment, it is unlikely that businesses will need to develop additional staffing to dedicate to the effort. Furthermore, since the investment is limited to a few dollars for each card or magnet, the cost of implementing the strategy is also limited. Because these benefits are easily achieved, it is easy to see why an increasing number of businesses are opting to offer corporate wellness promotions on a limited-time basis.