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Budget Proposal 2008 – 2009 University Advancement. University Advancement. Current Budget. $233,285 Advancement Departmental $243,631 WUTC $330,784 University Relations & Marketing $179,191 Alumni Affairs $525,322 Development $1,512,213 Total Represents approximately 1.6% of UTC Budget.

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Presentation Transcript
current budget
Current Budget
  • $233,285 Advancement Departmental
  • $243,631 WUTC
  • $330,784 University Relations & Marketing
  • $179,191 Alumni Affairs
  • $525,322 Development
  • $1,512,213 Total

Represents approximately 1.6% of UTC Budget

current year budget additions
Current Year Budget Additions

$50,000 Marketing – non recurring

$65,000 Communications - recurring

slide6
WUTC

Putting the “Public” in Public Radio

  • On-air fund raising – record levels
  • Underwriting – recent 35% increase
  • Listener ratings – national rankings
  • First local digital station
  • Challenges: Only about one-third of budget comes from UTC, & state funding portion of budget took a deep cut 3 years ago
university relations
University Relations

Marketing, Communications, Media, Intangibles

Extremely high quality work toward:

  • Student Recruitment including Undergrad Admissions publication redesign & implementation
  • Publications, Video, Electronic, Web
  • Media relations
  • “We Shall Achieve” Campaign
  • Graphic design work on new Athletics logos
  • Implemented new UT system web templates
  • Challenges: Dollar and Personnel Resources
alumni affairs
Alumni Affairs

Staff & Alumni Board focus on how to support strategic plans

  • High school special programs & connections
  • Breakfasts with the Chancellor
  • Dinners with 12 strangers
  • Strengthened online web & email presence
  • New efforts to reach and engage young alumni
  • Challenges: Communication, Programming
development
Development

Secure resources and partners to assist in strategic plan implementation

$13 million raised in calendar 2007 with limited staff

  • UC Foundation new strategic plan
  • Cost per dollar raised: 5.01cents 4.3 cents
  • Challenges: Communication, Growth of program
slide12
WUTC

Restore nearly $40K from 3-year old budget cut

  • Penalizing success
  • Unmet needs due to $120K loss over three years; funds needed to support following items and more
    • Enhanced telephone bank & software to support greater fund raising
    • News director position
    • Funds in reserve to maintain $240K in transmitters
university relations1
University Relations

History of mid-year additions to cover marketing deficits

  • $46K in 04; year end balance $4,965
  • $-0- in 05; year end balance <$23,300>
  • $20,455 in 06; year end balance <$67,713>
  • $58,455 in 07; year end balance <$61,064>

Caused by unbudgeted items such as special advertising & North Georgia initiative; not caused by mismanagement of regular budget

alumni affairs1
Alumni Affairs
  • Lack of basic communication pieces
  • Lack of appropriate levels of regional and constituent programming, especially in a major comprehensive campaign environment
  • Bare bones staffing, and operating support
development1
Development
  • Lack of travel funds (currently budgeted at less than $600 per development officer per year)
  • Reshuffling of existing dollars have assisted in other areas
  • Need plan for future staffing
selected strategic initiatives
Selected Strategic Initiatives
  • Sense of purpose – students & external groups
  • Recruit & Retain …
  • Metropolitan Role
  • Alumni Involvement
  • Resources for Support
  • Financial Resources
  • and more
budget priorities first level 08 09
Budget PrioritiesFirst Level – 08-09

$43,890 Staff Writer – Univ. Relations

$43,890 Web Assistant – Univ. Relations

$ 3,000 Regional Programming – Alumni

$ 8,000 Constituent Programming – Alumni

$13,000 Partial Restoration Prev. Cuts – WUTC

$ 6,500 Travel – Development

$118,280

budget priorities second level 08 09
Budget PrioritiesSecond Level – 08-09

$50,000 Addn’l Assistant Director – Alumni

$ 3,600 Clipping Service – Univ. Relations

$ 2,500 Operating, Supplies, Travel – Alumni

$50,000 Marketing Chronic Deficit – Univ. Rels.

$106,100

recap 3 year projection
Recap & 3-Year Projection

Line Item08-0909-1010-11

Staff Writer – Univ. Relations 43,890 - -

Web Assistant – Univ. Relations 43,890 - -

Regional Programming - Alumni 3,000 1,000 1,000

Constituent Programming - Alumni 8,000 5,000 2,000

Restore Previous Cuts - WUTC 13,000 13,000 13,000

Travel – Development 6,500 4,000 10,000

Addn’l Asst. Director – Alumni 50,000 - -

Clipping Service – Univ. Relations 3,600 - -

Operating, Supplies, Travel – Alumni 2,500 1,500 1,000

Marketing Chronic Deficit – Univ. Relations 50,000 - -

Additional Magazine – Univ. Relations - 65,000 -

Addn’l Graphic Designer – Univ. Relations - 43,890 -

Half-time admin asst – Alumni - 13,000 -

Addn’l Staff – Development - 118,000 173,000

TOTAL $224,380$264,390$200,000