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Big5 | 29.9.2010

Big5 | 29.9.2010. STEERING GROUP 3. PREVIOUS WEEK. Metropolia marketing Business ideas The Application Priorisation Scheduling the meeting with 24 Online Questions to 24 Online Our ways to share documents Our Business Plan in brief UX’s on Power point. METROPOLIA MARKETING.

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Big5 | 29.9.2010

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  1. Big5 | 29.9.2010 STEERING GROUP 3

  2. PREVIOUS WEEK • Metropolia marketing • Business ideas • The Application • Priorisation • Scheduling the meeting with 24 Online • Questions to 24 Online • Our ways to share documents • Our Business Plan in brief • UX’s on Power point

  3. METROPOLIA MARKETING • We created a paper enquiry for Metropolia students • Tested it around in the class • Purpose was to go around the campus and gather at least 50 answers for analysis • At least we would have had something to show for our client!

  4. BUSINESS IDEAS • “The more friends, the lower the price!” • Idea is to get people to try it out, and then set static numbers after which the price will go down for every registered customer • 100 users = 7,99 e/month • 500 users = 7,50 e/month • etc. • Percentage-based or something? • WOULD HAVE NEEDED FEEDBACK FROM THE CLIENT!

  5. APPLICATION IDEAS • Service site that provides a calculator for lowest price as well as customer satisfaction enquiry • Also adding the real time chat for the customer support – to be specified! • Will help people to realize how the “more is less!” way of thinking works • A new idea: Some kind of questionnaire and by doing it people get known what is 24Online and if they do it good they get some gift or something

  6. 24online Facebookissa 24online Twitterissä GoBro Tarjolla nyt! • 2M • Alk. 8,25€/kk* 2 Mbit / 512 kbit liittymät: Sopimuskauden ensimmäiset 12 kk avausmaksun (99€) hinnalla, ja toisena vuonna kk-hinta 13,90€. Hintalaskuri 24online Idea Hyödyt Asiakkaille Chat Käyttäjien tuki/”asiakaspalvelu” FAQ

  7. 25 1M Puhelin Online Virkaaikana 2M 6M 10M 24/7 Uutiset,sää Kuvien jako Verkkopankki Pelit Facebook E-mail GoBro Hintalaskuri Hintalaskuri Käyttö Nopeus Asiakaspalvelu Idea Hyödyt Hinta €/kk Laske

  8. GoBro Liittymä tarjous Laskurimme mukaan parhaiten sinulle sopiva liittymä: Laajakaista 2M alk. 8,25€/kk Hintalaskuri Idea Hyödyt Tilaukseen Hinnat

  9. PRIORISATION • 1) Get together with 24 Online asap • 2) Metropolia marketing concept • 3) Communication channels thought throughly • 4) Developing the first proto with Hammerkit • 5) Analysing the customer enquiries (numbers & figures) • 6) Different channels, pricing etc.

  10. BIG(5) wakeup! • Who's the customer? • 24 Online, RunToShop • Who's giving the grades? • What are the financial limits, extras etc we can play with? • How does the other things relate to our project?

  11. ATTACK PLAN! • Client: 24 Online • Grades: Run2Shop • Financing: 24 Online once we see them • Focus on marketing things, doing business plans & scenarios etc. for 24 Online perspective – although they have their own plans • The Big(5) goal is to get Metropolia students as 24 Online referrers and customers

  12. Questions to 24 Online How did 24 Online get the first customers? Now: 2,000 customers/month - how? How does customer service work? How's the pricing model at the moment? Possible price reductions? Would it be possible to give some price reductions if campaing for Metropolia students was created?!!?!? Network marketing. Opinion? What kind of advantages can we give if for example some user gets few new users? Can we even give any?? For example: get three(or 30 or 100) new customers-> get one month for free or free starting fee General questions: 24 Onlinen myynti, markkinointi, tavoitteet, oheistoiminta, 'brändi', jotain muuta? Application features, challenges, hopes? Deal with RunToShop ? How does broadband providing work? Any costs? How low we can go with the price? Facebook pages. Any wishes? Opinnions? What can we or can't do? Onko 24onlinella toiveita nettisivujen ulkoasusta, mahdollisia valmiita grafiikoita mitä voisi käyttää?

  13. SLOGANS • 24 Online-game – Jack Bauer or broadband dealer? • “More is less, less is more!” • Suomalaisuuden puolesta ! • Aina päällä !

  14. PROTOTYPE • http://vellu.at.hammerkit.com/gobro • First time ever used Hammerkit • Need pictures, logos, colors and styles from the client (or can we do our own?)

  15. OUR WAYS TO SHARE DOCUMENTS • DropBox • Facebook: Group side • Wiki.Metropolia

  16. BUSINESS PLAN • The Mission: Create more customers and give more visibility to 24 Online • The Vision: • Group: We want to be an efficient marketing team • Project: The marketing tool is going to be functional • Key actions: • Customer oriented approach • Working together as a team as much as possible • Motivated in sales and marketing

  17. BUSINESS PLAN • Our earning logic: Broadband customers will pay a good start price for the broadband contract We get Customers They pay the start price Monthly bills from customers

  18. BUSINESS PLAN • Business Environment: • Markets: • Broad band providers in Finland: Focusing on Helsinki metropolitan area • Size: • Finland, almost every household has • In the year of 2012 everyone has (?) • Trends: Prices go down and the broadband speeds get faster • Product/Service concept in one sentence • Cost-effective broad band provider • Competition • Straight: Welho, Saunalahti • Indirect: mobile broadbands

  19. BUSINESS PLAN Milestones: 1ST MS: Market Analyses done 2ND MS: PROTYPE READY AND FIRST WAVE OF MARKETING 3RD MS: FINAL PRODCUT AND SECOND WAVE OF MARKETING

  20. RISKS not enough cost efficient still unknown Old technology the start cost can scare customer The speed is quite low to sell today ACTIONS By using network marketing, the cost will be lower Updating the cables Making research about students’ using the internet accesses and be more self BUSINESS PLAN

  21. USER PERSONA 1 • Single student household: Linda • Goals: To get an internet access with a low price • Motivations: If parents are ready to pay the starting fee, the mounthly cost is very low. • Pain point:  Her monthly incoms aren't stable • Design imperatives • Being able to use that broadband in that area where she lives, becoming a customer has to be done easily, (?????) • "I need an easy internet access for doing homework and chatting in Facebook"

  22. STUDENT’S USER STORY 1 • Where heard about: Spotted an add at her school about new very cheap broadband in Helsinki area. • Dod: • there are good advertisement at Facebook etc. • there are some 24 Online -stands at school and also some advertemes on the walls for example • Getting started: After seeing the add Linda checked 24 Online web pages and desided to call their customer service. Linda ordered the 24 Online campaing connection • DoD: • there are clear and nice web pages about 24 Online and their service • there is somebody to answer to the phone

  23. STUDENT’S USER STORY 1 • Installation: Linda got the connection working three days after making the order. • Dod: • the instructions are easy to get if needed • Usage: After the connection got up and running Linda has been very satisfied with her internet. The bill makes her smile every time because it's so cheap! :) • Dod: • there is some customer help deks avaible if needed • bills are in time • General feedback: Linda has been specially happy with the fast and easy to reach customer services. The speed of her connection has satisfied her needs. • Dod: • Some place to give feedback

  24. USER PERSONA 2 • Name: John (and Jane) • Profession: Train driver • "I have to work my ass off to be able to cover all the bills we have. However, Internet is a must these days!" • Relevant demographics: Other small households, i.e. couples that have just moved in together, singles at all ages, households with tiny budgets • Goals: To have more money to be used for every-day life • Motivations: "If I get it cheaper from somewhere else, I'll take it!" • Pain points: Can't afford to very much cause of tight budget. Also cannot pay more than currently. • Anything else: In his household, John and his family are using the Internet for paying the bills, reading news, sharing photos with other families. Internet is used as a tool to get things done (e.g. paying the bills). It has to work, and just be always there when needed.

  25. USER PERSONA 3 • Name  PenttiA role or job title: alone living grand father • Goals: To get an internet access because his son wants him to have that • Motivations: Nobody cant live without internet access. It's time to get that. It is finnish. • Pain point:  What is 24 Online? Can I count for that ? I know Elisa or Sonera. • Design imperatives: It is easy to use. • User story: " My son tell me that is time to me get an internet access too, like mobile phone couple years ago. "

  26. PROGRESS REPORT • The questinnaire is done and waiting for sharing • Scheduling the meeting with 24 Online • Business plan have been done ( Power point slides) • Business ideas has been listed, • One application proto type has been started Next steps: • Share the questionnaires • Develop the app • Continue the marketing and strategy plan • Enjoy the beautiful autumn ! 

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