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BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING

208-577-6894. I can help you ANALYZE & PLAN your advertising program for optimal effectiveness. BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING. GEGAUFF ADVERTISING AND CONSULTING SERVICES. 208-577-6894. YOUR MARKET NEEDS TO KNOW: who you are, what you offer,

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BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING

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  1. 208-577-6894 I can help you ANALYZE & PLAN your advertising program for optimal effectiveness BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING GEGAUFF ADVERTISING AND CONSULTING SERVICES

  2. 208-577-6894 • YOUR MARKET NEEDS TO KNOW: • who you are, • what you offer, • what it can do for them now and in the future, • and • why they should buy from you. This is the job of advertising. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  3. 208-577-6894 • Put NEW LIFE into your advertising program. • Sharpen, refine, update it. • Try a new approach, or re-vamp or rebuild. Enjoy smooth sailing when your goals are in focus. • Gegauff Advertising and Consulting Services works with you to: • Find a NEW PERSPECTIVE when it’s needed • Help you make your advertising more EFFECTIVE • Help your existing agency work more effectively FOR YOU.

  4. 208-577-6894 Gegauff Advertising and Consulting Services OFFERS YOU SEVERAL OPTIONS: 1. One-Day (and ½-Day) Consulting Services only With this option, we don’t replace your existing agency or resources. We offer an in-depth analysis of your existing program which can help you guide your agency or in-house department and give you new insights and options. 2. Planning Services only We construct an advertising plan for you, including a media schedule with a budget. 3. Full advertising/design services We offer extensive experience in strategy development, program planning and budgeting, in addition to expert design and writing services. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  5. 208-577-6894 QUALIFICATIONS IN-DEPTH EXPERIENCE20+ YEARS IN BUSINESS KNOWLEDGEABLEHIGHLY QUALIFIED AND AAAA’S CERTIFICATED ANALYTICALHELPS YOU SEE THE FOREST FOR THE TREES PROGRAMMATICADVOCATES CONSISTENCY QUALITYINSISTS ON IT! SMALLQUICK TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT ACCESS TENACIOUSEXPERIENCE IN WEATHERING RECESSIONS, HANDLING BOOM TIMESAND LOTS OF IN-BETWEENS BA, MA American Association of Advertising Agencies certificated through the USC Graduate School of Business Gegauff Advertising has been in business since 1984. Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  6. 208-577-6894 ANALYSIS • • Are you effectively showing the great qualities of your products or services? • • Can prospects understand your message? • • Are you projecting the right message? • • Have you chosen the right media and methods? Enjoy smooth sailing when your goals are in focus. • • Are you tracking your leads?Making the best use of them?

  7. 208-577-6894 ANALYSIS During any economic time, advertising improves your competitive edge. During down times, you can increase yourmarket share by advertising, while those who cut back on their visibility can lose their share to companies that do advertise. When the smoke clears, you will be way ahead. Enjoy smooth sailing when your goals are in focus. Ways to GROW: sell more to your existing clients, make it easier for them to buy, get more clients, sell new products. Advertising helps you reach your goal.

  8. 208-577-6894 ANALYSIS If you already have an agency or designer or if you produce your marketing tools in-house: You can enhance their effectiveness by contracting with Gegauff Advertising Consulting Services to: • evaluate your program • restructure it if necessary • propose improvements • work with your existing resources • confirm that you are on the right track Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  9. 208-577-6894 ANALYSIS If you are a new to advertising: Gegauff Advertising Consulting Services can evaluate your needs and design a program for you. Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  10. 208-577-6894 ANALYSIS • Typical Advertising Opportunities • Display ads in trade journals, association publications, other print media • Brochures, fliers, catalogs, invoice inserts, cd’s/dvd’s, door hangars, radio, tv, video, direct mail • Internet and email • Publicity and public relations, application stories, photos • Newsletters • Telemarketing scripts and telephone on-hold blurbs • Sponsorships, trade association memberships • Trade shows and conventions, private seminars • Product samples and promotions • Ad specialties (pads, pencils, pins, useful goodies) • Guest appearances and speeches • Product education and demonstrations Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  11. 208-577-6894 ANALYSIS One-day and ½-day consultations are available. This is a single consulting session for a set fee. • I will look at all of your existing materials, including sales tools and publicity; • examine your media schedule; • have an in-depth discussion with the advertising manager or executive of your choice; • and provide you with a written overview/analysis of the session approximately 10 days later. • You will need to prepare for this session by: • assembling all materials involved, • providing a conference area, • and scheduling the person(s) who will participate. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  12. 208-577-6894 ANALYSIS Review and re-evaluate your program on a regular basis to make sure your ad message is: ON TARGET, going to the RIGHT AUDIENCE, using the options that are BEST FOR YOU. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  13. 208-577-6894 ANALYSIS You may need a big agency with lots of people and resources. But many companies benefit from a TRUSTED CONSULTANT to help you hit the ground running, with a new idea, a new identity, a second opinion, or a fast-turn requirement… and when you need to rebalance and make a critical decision with some new options in sight. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  14. 208-577-6894 ANALYSIS • I work closely with my clients, and I listen! • I am here to help and support your needs, and to offer new ideas and new perspectives. • I am not distanced from you by a lineup of account reps and hidden graphics people. Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  15. 208-577-6894 PLANNING Are you making the best use of your advertising resources? Before you design, before you sign that space contract, ........ Enjoy smooth sailing when your goals are in focus. PLAN! GEGAUFF ADVERTISING AND CONSULTING SERVICES

  16. 208-577-6894 PLANNING Gegauff Advertising Consulting Services can: • help you plan your program • or plan it for you Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  17. 208-577-6894 PLANNING THE NITTY GRITTY – IF YOU NEED OR USE ADVERTISING … • ... Planning makes it more manageable and effective. Enjoy smooth sailing when your goals are in focus. GEGAUFF ADVERTISING AND CONSULTING SERVICES

  18. 208-577-6894 SUCCESS Analysis and planning will help you make better decisions and utilize your advertising resources most effectively. . . …so you’ll know where you are when you get there. Please call me at 208-577-6894 GEGAUFF ADVERTISING AND CONSULTING SERVICES

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