The Perfect Day. Presented By: Dawn Bundy Krista Roll Nicola Rath Stephanie Dahl. Overview. Internal Strengths Weakness External Opportunities Market Size / Growth Threats Number of Competitors Quantified, Measurable, Profits. S.W.O.T. Strengths
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Target / Competitors = 108,797 / 13
Market = 8,369 men and women
Market growth:a stage of the product life cycle when industry sales grow fast—but industry profits rise and then start falling.
Clients are busy, overwhelmed, or do not know where to begin to plan his/her wedding.
Clients can learn information by completing workshops or consultations. They can also find information in brochures, on-line, yellow pages, or word of mouth.
The alternatives for consumers if they do not are:
Completing workshops, specific consultations, or get help planning the whole ceremony.
Customers would pick us because we would reduce stress and make sure everything is in order before the ceremony.
Customers would be happy knowing that they have a second opinion and get the advice they need.
Means End Chain
The Perfect Day
Family or Friends
DO IT YOURSELF