the perfect day l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Perfect Day PowerPoint Presentation
Download Presentation
The Perfect Day

Loading in 2 Seconds...

play fullscreen
1 / 24

The Perfect Day - PowerPoint PPT Presentation


  • 138 Views
  • Uploaded on

The Perfect Day. Presented By: Dawn Bundy Krista Roll Nicola Rath Stephanie Dahl. Overview. Internal Strengths Weakness External Opportunities Market Size / Growth Threats Number of Competitors Quantified, Measurable, Profits. S.W.O.T. Strengths

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Perfect Day' - hetal


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the perfect day

The Perfect Day

Presented By:

Dawn Bundy

Krista Roll

Nicola Rath

Stephanie Dahl

overview
Overview
  • Internal Strengths
  • Weakness
  • External Opportunities
    • Market Size / Growth
  • Threats
    • Number of Competitors
  • Quantified, Measurable, Profits
s w o t
S.W.O.T
  • Strengths
    • More and more couples are looking for a wedding consultant.
    • Saves Bride and Groom time.
    • Offer wedding planning workshops.
    • Financial Advising after marriage.
  • Weakness
    • We are new to the industry.
slide4
Opportunities
    • Many couples are wanting an affordable but nice wedding.
    • Weddings in 2006 were 988 in Billings.
    • In Montana 6,365 wedding were held in 2006.
    • If we consulted 40 wedding a year, we would have 4% of the market.
  • Market
    • Targets
      • Men and women between the age of 25-34 is 108,797.
        • The Average age for a man to get married is 28 years old and 26 years old for women.
      • Mothers and fathers of the Bride and Groom.
slide5
Threats
    • Competitors
      • Montana
        • Kalispell
          • Romanic Weddings & Celebration
        • Billings
          • Gainan’s
        • Bozeman
          • Custom Dining Experiences
          • Paradise Custom Weddings
        • Great Falls
          • Aaladin’s Wedding & Party Coordinating

Target / Competitors = 108,797 / 13

Market = 8,369 men and women

slide6
Product Life Cycle

Market growth:a stage of the product life cycle when industry sales grow fast—but industry profits rise and then start falling.

quantified measurable profits
Quantified, Measurable, Profits
  • The average cost for a wedding in Montana is $18,970
      • The average person spends $21,170 on their wedding in Billings.
  • Price:
    • For a small consultation the price is based per hour.
      • $40 per hour
    • If the couple wants little involvement with the planning the price is 15% of the total cost of the wedding.
      • If the average price of a wedding in Billings is $21,170 and we charged 15% commission fee. We would make approximately $3,175 per wedding.
conclusion
Conclusion
  • Internal Strengths
  • Weakness
  • External Opportunities
    • Market Size / Growth
  • Threats
    • Number of Competitors
  • Quantified, Measurable, Profits
segmentation strategy
Segmentation Strategy

Target

  • Women
    • Ages between 25-34
      • Middle to High Income
    • In the Billings area
  • Behavior
    • Feel it is necessary to get married in a ceremony with friends and family. Want to share their special day.
  • Psychographics
    • Women are starting their career or at their career peak. Thinking about settling down and starting a family.
segmentation strategy10
Segmentation Strategy

Target

  • Men
    • Ages Between 25-34
      • Middle to High Income
    • In Billings area
  • Behavior
    • Feel it is needed to get married with a ceremony. Share the special day with family and friends.
  • Psychographics
    • Men are usually starting their career or in their peak. Usually ready to settle down and start a family.
decision making
Decision Making
  • What is the problem?

Clients are busy, overwhelmed, or do not know where to begin to plan his/her wedding.

  • Where can our customers go for information on their problem?

Clients can learn information by completing workshops or consultations. They can also find information in brochures, on-line, yellow pages, or word of mouth.

slide12
What are the alternatives?

The alternatives for consumers if they do not are:

Completing workshops, specific consultations, or get help planning the whole ceremony.

    • They will evaluate the alternative by planning their own wedding. Having family and friends help plan the wedding. They can also go to the Justice of Peace.
  • Why will customers pick us:

Customers would pick us because we would reduce stress and make sure everything is in order before the ceremony.

  • Evaluate the Decision:

Customers would be happy knowing that they have a second opinion and get the advice they need.

dimensions
Dimensions
  • Demographics
    • Billings and surrounded area
    • Targeting Males and Females, but primarily females in their 20’s
    • Middle Class to Upper Class
  • Behavior
    • Customers want Heterogeneous service
      • There are not many wedding coordinators in the Billings area and they want quality service.
      • knowing they will receive special attention.
      • Want to know they will get a
  • Psychographics
    • Want to their wedding day to be perfect. It is their day and they want it to be filled with good memories
product
Product

Means End Chain

  • Product
    • Wedding Consulting/Service
  • Attributes
    • Professional
    • Try to get them the lowest prices
    • Convenient-located on West End
slide15
Physical Consequences
    • Beautiful wedding date
        • Will not be worn out from going place to place making sure everything is in order.
  • Psychological Consequences
    • Less stress
    • Relief-knowing everything will get done and be in place
  • Value
    • A time one will remember for the rest of their life. The perfect day.
perceptual map
Perceptual Map

PERSONAL CARE

A

F

F

O

R

D

A

B

L

E

E

X

P

E

N

I

S

V

E

The Perfect Day

Step’n Out

Gainan’s

Family or Friends

DO IT YOURSELF

product17
Product
  • Brand Positioning Statement
    • Offer an affordable day filled with joyous memories with your loved ones that will last a lifetime.
price
Price
  • Objectives: Sales Oriented
    • Growth in Market Share
      • With our affordable prices and great service. More people will want us to organize their wedding and hopefully we can pull in more than our Market Share
  • Strategy
    • Penetration
      • Elite market- not many want an expensive wedding- competition for low prices
  • Competitive Price
      • Flowers
        • Bouquet (Our Price: $25-50, Competitors: $30-50)
        • Corsage (Our Price: $8-25, Competitors: $11.25-38)
        • Boutonnière (Our Price: $5-25, Competitors: $5-30)
price19
Price
  • For a small consultation the price is based per hour.
    • $40 per hour
  • If the couple wants little involvement with the planning the price is 15% of the total cost of the wedding.
    • If the average price of a wedding in Billings is $21,170 and we charged 15% commission fee. We would make approximately $3,175 per wedding.
place
Place
  • Objective:
    • To reach newly engaged couples by offering a convenient location and high customer service.
  • Strategy:
    • Channel- Direct
      • Make us more aware of our customer needs and attitude changes of our target audience.
  • Customer Service Level:
    • Extensive
      • Make our customers feel as involved or uninvolved as they chose.
      • Gives us as a business, a better idea of what the specific customer needs are.
place21
Place
  • Facility: Mid-sized building with offices.
    • Preferably West-End
  • Possible Location:
    • West End: Off Shiloh or on Broadwater.
promotion
Promotion
  • Objective
    • To inform potential customers of our wedding services.
  • Direct Advertising
    • Bridal Conventions
    • Yellow Pages
    • Website
promotion23
Promotion
  • Publicity
    • Referrals
    • Workshops
    • Vendors
  • Discount
    • Referring
    • Seasonal
sources and resources
Sources and Resources
  • http://factfinder.census.gov/servlet/ADPTable?_bm=y&-qr_name=ACS_2005_EST_G00_DP2&-geo_id=04000US30&-ds_name=&-redoLog=false
  • http://www.oneweb.com
  • http://www.aweddingministers.com
  • http://www.epodunk.com
  • http://sellmoreweddings.com
  • www.gainans.com