Mobile Network Operator’s Customer Lifecycle Management (CLM) Practices in Bangladesh – Supply-side view. Roshanthi Lucas Gunaratne Dhaka, 30 th April 2014. This work was carried out with the aid of a grant from the International Development Research Centre, Canada. .
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Roshanthi Lucas Gunaratne
Dhaka, 30th April 2014
This work was carried out with the aid of a grant from the International Development Research Centre, Canada.
Source: Michael W. Starkey, David Williams, Merlin Stone, (2002) "The state of customer management performance in Malaysia", Marketing Intelligence & Planning, Vol. 20 Iss: 6, pp.378 - 385
* It is likely that the operator’s definition of an SME and BOP is not the same as what LIRNEasia is using for this study