GS1 DataBar 2010 Program BarCodes & Identification Business Unit August 2007

1. GS1 DataBar 2010 Program BarCodes & Identification Business UnitAugust 2007

2. Presentation Agenda • Introduce GS1 DataBar™ [formerly called Reduced Space Symbology (RSS)] • GS1 Decision on GS1 DataBar • GS1 DataBar comparisons to EAN/UPC and EPC • Business Case for GS1 Adoption • GS1 DataBar 2010 Program

3. GS1 DataBar Truncated GS1 DataBar Limited GS1 DataBar Stacked Introducing the GS1 DataBar Family POS Symbols GS1 DataBar Omnidirectional GS1 DataBar Stacked Omnidirectional GS1 DataBar Expanded GS1 DataBar Expanded Stacked

4. Make GS1 DataBara Global, Open Standard GS1 Board and General Assembly agreed: “The GS1 DataBar and *GS1 Application Identifiers shall be available in all trade item scanning systems beginning Jan 1, 2010.” * GS1 Application Identifiers are the collection of around 100 data elements defined for use by GS1 for use inside bar codes and EPC tags

5. Task Force Companies and GS1 DataBar Application Areas

6. Who Supported the GS1 DataBar Task Force? CPG MFG Healthcare MFG GS1 Trade Assoc Retailer

7. How does GS1 DataBarcompare to EAN/UPC? GS1 DataBar, the next-generation bar code, carries over 100 different bar code data elements like serial or lot numbers, expiration dates, & measurements Our first generation bar code (EAN/UPC)… Retailers: “EAN/UPC only carries GTIN”

8. GS1 DataBar Omnidirectional GS1 DataBar Stacked Omnidirectional EAN/UPC and GS1 DataBar Point-of-Sale Symbols: Data - Size Comparisons Same Data, Less Space Manufacturers:“It’s too large for many packages” GTIN GTIN/Price/Weight EAN-13 Symbol Area More Data, Same Space GS1 DataBar Expanded GS1 DataBar Expanded Stacked GTIN + Serial # GS1 DataBar Expanded GS1 DataBar Expanded Stacked

9. RFID How does GS1 DataBarcompare to EPC? GS1 DataBar

10. GS1 DataBar AdoptionBusiness Case Utilizing GS1 DataBar labels generates an annual operating savings at retail of over $2.32 million in produce and $2.33 million in meats for an average 100-store chain. GS1 DataBar accuracy generates an annual reduction in shrink dollars of over $7.3 million for an average 100-store chain. A 100-store chain that upgrades to GS1 DataBar will gain over $4.2 million in savings during the first year. Source: GS1 US Study • Benefit Areas • Enable category management and control of a number of products not able to support a standard bar code due to size of packaging. • Better control of inventories, shrinkage, and product recalls. • Better control over products exceeding their expiry dates • Enable scanning of fresh food products (i.e. produce) reducing key punch errors, allowing for self check out options, and supplier identification.

11. Business CaseApplication Considerations • Meat, produce, deli, bakery • Shrink management, category management • More data, small symbols • Global identification migration • Retail pharmacy • More data, small symbols • Dual inventory reduction • Consumer products • Small or hard to mark products • Replace low performing, truncated symbols • Increase consumer communication • Coupon Issue (USA) • Other (books, periodicals)

12. Business Case Macro Considerations • Implementation Divergence Avoided • Retail Point-of-Sale Systems (all categories) • Manufacturer dual inventories for different markets • Category management (fresh food) • Timing Compromise Needed • Now: Early adopters need scanner performance return • Later: Late adopters need scanner life cycle return • Compromise: 2010 • Scanner versus Back Office Systems • Application standards changes (new data, new key) will be justified through individual business case and standards WGs (Global-Fresh Foods, US-Coupons) • GTIN-8, GTIN-12, & GTIN-13 supported at this stage

13. GS1 DataBar Capable Scanner Projection Most scanners shipped for the last 4 years are GS1 DataBar capable 85% 60% Most scanners shipped in the last 7 years are upgradeable for GS1 DataBar 2010 2006 Source: GS1 Global Symbology Committee & GS1 Japan Surveys. Estimates +/-5%

14. When Will Retailers Be Ready?

15. Next Steps GS1 to support five development areas • Marketing, education, and communication • Fresh Foods Identification Work Group • GS1 MO, Retailer, & Manufacturer implementation • Measure scanner readiness for Top 100 retailers • Serialized bar code printing research

16. GS1 DataBar 2010 Program Overviewby ProjectSeptember 2006 Updated February 2007 for new name

17. GS1 Board Decision Announced We begin with… Planning & Development Jan 2006 Jan 2008 Jan 2009 Jan 2010 Jan 2007 Deployment & Measurement We proceed with… We Are Here! 39 months until 2010 GS1 DataBar Program 2010 The Big Picture

18. GS1 DataBar Homepage http://www.gs1.org/databar

19. GS1 DataBar Starter Kits http://www.gs1.org/starter_kits

20. GS1 DataBar Buyers Guides http://www.gs1.org/buyers_guides

21. GS1 DataBar Program 2010 Roadmap Global Forum occurs in Feb each year General Assembly (GA) occurs in May each year

22. GS1 DataBar Program 2010 Roadmap Join This Team To join this GS1 DataBar 2010 Project, send a mail to: gs1databar@gs1.org or GS1 DataBar Program Manager: Greg Rowe – growe@gs1.org • Problem Statement • GS1 DataBar Implementation Steps are different for different groups • For each group, we need sound advice step-by-step • We want advice to be consistent across GS1 MOs and retailers • Objectives • Address audience specific impact of GS1 DataBar 2010 • Industry Executives & GS1 MO • Retailers • Manufacturers • Harmonize MO and retailer approaches to adoption • Build momentum for adoption • Problem Statement • RSS, Reduced Space Symbology, is a development name for a symbol destined to become a household word. • RSS is a term for Web document transfer • There is no deliberate GS1 relationship in the name • The current name tells ½ the story. • Objectives • Make name a household word like EAN or UPC • Ensure availability of term for GS1 use • Help users reach GS1 by building GS1 name recognition • Ensure name is not associated with one benefit of the symbol (small size) while ignoring the other (more data)

23. GS1 DataBar Program 2010 Roadmap Join This Team To join this GS1 DataBar 2010 Project, send a mail to: gs1databar@gs1.org or GS1 DataBar Program Manager: Greg Rowe, growe@gs1.org • Objective: We see a world where fresh food product ID: • Provides shrink reduction & category management tools used in the “center store” • Allows manufacturers to mark once, ship to all • Allows grocers to have compatible systems across borders • Allows backward compatibility with PLU for seamless migration • Scope • Unite regional/national product identification initiatives • Present the Board with the business case for global adoption • Approve standards and roadmap for deployment

24. GS1 DataBar Program 2010 Roadmap Join This Team To join this GS1 DataBar 2010 Project, send a mail to: gs1databar@gs1.org or GS1 DataBar Program Manager: Greg Rowe, growe@gs1.org • Problem Statement • Users do not know what software and hardware works • GS1 MOs do not know what to recommend • Vendors do not want delayed purchasing decisions • Objectives • Determine approach to showing what works • Publicize the results and speed adoption

25. GS1 DataBar Program 2010 Roadmap • Problem Statement • GS1 and its users now have a clear direction from the Board • Need a way to measure industry readiness • Many retailers have GS1 DataBar-ready scanners but do not know it • GS1 has no tools to show them how to determine readiness • Objectives • Assess retailer scanner system readiness • 70% of Top 100 retailers scanners ready (May 2007) • 80% (May 2008) • 90% (May 2010) Join This Team To join this GS1 DataBar 2010 Project, send a mail to: gs1databar@gs1.org or GS1 DataBar Program Manager: Greg Rowe, growe@gs1.org

26. GS1 DataBar Program 2010 Roadmap • Problem Statement • Application Identifiers not implemented broadly yet • Need mechanism to ensure scanners/readers • Process AIs according to GS1 rules • Change when the standards change • Objectives • Test the plausibility of developing reference software for scanning and reading systems to make them compliant and keep them that way

27. GS1 DataBar Program 2010 Roadmap • Problem Statement • Worst case scenario for bar code printing • Potential cost increase for marking • Need improved solution provider links • Objectives • Develop a list of industry stakeholders • Understand the technology • Understand the pros and cons Join This Team To join this GS1 DataBar 2010 Project, send a mail to: gs1databar@gs1.org or GS1 DataBar Program Manager: growe@gs1.org

28. GS1 Member Organizationand Retailer Summary • Now - Jan 2008: • Appoint a Project Lead • Engage each other • Share information with leadership • Support GS1 DataBar Starter Kit (early adopters) • Integrate GS1 DataBar 2010 into HW/SW buying criteria • January 2007 - Dec 2007: • Assess and report scanner readiness • Develop retailer specific GS1 DataBar 2010 project

29. Manufacturer Summary • Now - December 2007: • Engage Serialized Bar Code Printing WG • Engage Fresh Foods ID WG (Fresh Food suppliers) • Integrate GS1 DataBar 2010 into HW/SW buying criteria • Now - 2009 • Assess product packaging where panel space for consumer communications is an issue • Identify all products where EAN/UPC symbols have been printed below specifications • Assess, by market, when design changes are planned and make decisions about using GS1 DataBar

30. Contact Details Greg Rowe GS1 DataBar Program Manager GS1 BarCodes & Identification P +1 (609) 658-2309 (US) F +1 32 2 788 7899 (BE) E growe@gs1.org Address Avenue Louise, 326 BE 1050 Brussels, Belgium GS1 BarCode Helpdesk +322 788 7842 E info@gs1.org W www.gs1.org