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Private Label Grain Milk Market Analysis in Jordan Fall 2010

Explore the depth and characteristics of the private label grain milk category in Jordan for Fall 2010. Analyze brands like Silk and Rice Dream, with insights on Walmart, Harps Stores, and more. Recommendations for retailers to tap into this growing market.

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Private Label Grain Milk Market Analysis in Jordan Fall 2010

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  1. “Grain” MilksCategory Analysis Jordan Frevert Fall 2010

  2. Grain Milks • Soy • Rice • Silk • 8th & Continent • Rice Dream • Private Label • Walmart • Harps

  3. Stores • Walmart – 6th Street • Walgreen’s – 6th Street • Doesn’t Stock • Ozark Foods • Marvin’s IGA – Downtown • Target • Sam’s Club • Harp’s - Wedington

  4. Category Depth

  5. Demographics

  6. Category Characteristics

  7. Category Role

  8. Brand Analysis

  9. Approximate GM

  10. Private Label Growth • Walmart & Harps • Opportunity for retailers • Ctl Br’s most popular with low income families • GM approx. over 25% • Recommendations: • Target carry private label at Fayetteville store

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