html5-img
1 / 10

“Grain” Milks Category Analysis

“Grain” Milks Category Analysis. Jordan Frevert Fall 2010. Grain Milks. Soy Rice. Silk 8 th & Continent Rice Dream Private Label Walmart Harps. Stores. Walmart – 6 th Street Walgreen’s – 6 th Street Doesn’t Stock Ozark Foods Marvin’s IGA – Downtown Target Sam’s Club

hertz
Download Presentation

“Grain” Milks Category Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Grain” MilksCategory Analysis Jordan Frevert Fall 2010

  2. Grain Milks • Soy • Rice • Silk • 8th & Continent • Rice Dream • Private Label • Walmart • Harps

  3. Stores • Walmart – 6th Street • Walgreen’s – 6th Street • Doesn’t Stock • Ozark Foods • Marvin’s IGA – Downtown • Target • Sam’s Club • Harp’s - Wedington

  4. Category Depth

  5. Demographics

  6. Category Characteristics

  7. Category Role

  8. Brand Analysis

  9. Approximate GM

  10. Private Label Growth • Walmart & Harps • Opportunity for retailers • Ctl Br’s most popular with low income families • GM approx. over 25% • Recommendations: • Target carry private label at Fayetteville store

More Related