1 / 13

Video On Demand Are You Ready?

Video On Demand Are You Ready?. Bill Weber, VP & CTO, WHYY Michael Atkin, CEO, Broadview Software. The Future of Public Media is at Stake. Rapid change is occurring now Faster than we can imagine Can we transform to multi-platform?. VOD. Ideal for the public tv audience

herne
Download Presentation

Video On Demand Are You Ready?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Video On Demand Are You Ready? Bill Weber, VP & CTO, WHYY Michael Atkin, CEO, Broadview Software

  2. The Future of Public Media is at Stake • Rapid change is occurring now • Faster than we can imagine • Can we transform to multi-platform?

  3. VOD • Ideal for the public tv audience • Thirst to learn and experience more • Built upon online interactive success • You Tube explosion • Comcast proof-of-concept

  4. Barriers to Entry • Capital Equipment Costs • Content Selection / Editing • Content Structure Management • Scheduling • Tracking

  5. WHYY COMCAST

  6. 23 Million Cable Subscribers12 Million Digital Subscribers

  7. 80% of the digital householdsuse VOD and 70% often • Music Video's, Kids and HBO lead the top 3 • 70% is free, 25% is Premium and 5% Pay movie and Adult

  8. Mid-East division alone • 85 to 95 million streams a month • Short content is watched more • Refresh regularly

  9. The Result • New cable viewer preferences • “Explosive” use of non-linear TV • Measurable audience shift • Underwriting opportunities • Your viewers are on the move!

  10. Video On Demand Are You Ready? Michael Atkin, CEO, Broadview Software

  11. Breaking Down the Barriers to Entry • Capital Equipment – expanding the ROI of your HD move by adding VoD/CoD • Managing Content – the magic of metadata • Capturing new avenues of underwriting

  12. The Good News • The “More” of Public Broadcasting is all about content. CoD can let you do more of “More” • Support your members • Access additional underwriting streams

More Related