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Path of Outreach Evergreen Rural Library Experience. Yu Zhang, CERLS 2011.6. EEF - 2001 @ CA, USA CERLS - 2002 @ China. Datong No. 6 High School, Qinghai, 2002. Programs for Service Development. Small projects – Vehicle for libraries to improve basic service. One-year.
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Path of OutreachEvergreen Rural Library Experience Yu Zhang, CERLS 2011.6
Programs for Service Development Small projects – Vehicle for libraries to improve basic service. One-year. Extended projects - Libraries in one region collaborate in projects to extend the breadth and depth of services. Larger in scope and last several years.
County Public Library High School Library Town Cultural Station Grassroot Private Library Village Book Station Agricultural Park Library Middle/Primary School Library Town Cultural Station Evergreen Library Cluster Regional(County)Library Network - Community Library Cluster School Library Cluster Evergreen - Improving Information Literacy 4 06/14/11
40+ Libraries in 8 Provinces • 18 CENTRAL LIBRARIES • Qinghai 青海: 3 • Gansu 甘肃: 5 • Shaanxi 陕西: 2 • JiangSu 江苏: 2 • Yunnan 云南: 2 • Guizhou 贵州: 2 • Shaanxi 山西: 2 • 25 Satellite Libraries • Beijing 北京 • 1 book barn for 4 migrant schools
Principles of Outreach • Focusing on what matters to local people • Involving local people as the key actors in the initiatives • Promoting local partnerships • Evaluating projects for sustainability
Outreach Element I – Locally Initiated Projects Small projects - Grants to schools and community libraries to fund locally initiated one-year projects. Study of Local “Living Fossil” Jellyfish, 2009 Wende High School Library, Zhenyuan, Guizhou
Outreach Element I – Locally Initiated Projects (Cont’d) Tongwei Ballad, 2010 Xichuan Agricultural Park Library, Tongwei, Gansu
Outreach Element II – From School to Community Invite parents to library Read to the grandparents
Outreach Element II – From School to Community (Cont’d) School library brings bean cultivation techniques to local farmers, Lijiashan, Qinghai, 2007
Outreach Element III – Partnership • Collaboration within school library cluster, within community library cluster, and between school & community library clusters • Collaboration with governmental, industrial, cultural, and educational entities
Example • Soil Analysis @ Tongwei, Gansu – Small project, Jan. 2008 – Dec. 2008 • ICT Training for Farmers @ Tianzhu, Gansu - Extended project, May 2009 - May 2012 • Oral Healthcare Education @ Tongwei, Gansu – A component of Healthcare Education (Extended project), July 2009 - July 2012
Gansu Landscape Tongwei in July Tianzhu in June Tianzhu in April Tongwei Village Residence
Partners & their Roles Tianzhu No. 1 High School
Partners & their Roles (Cont’d) 6 village schools in 4 agricultural areas
Partners & their Roles (Cont’d) • CERLS • Help design the training contents and approach • Explore ways that remote volunteer teams can assist local teams in program design, execution and evaluation • Explore ways that the project impact can be evaluated
Sample Activities - CERLS An online forum for trainees
Partners & their Roles Tongwei No. 1 High School
Partners & their Roles (Cont’d) Tongwei Public Library
Sample Activities - Colgate Colgate Provides training material sets, each including tooth model, wall map, “Adventure to the Tooth Kingdom” cartoon. Donates 33,000 tooth cleaning kits as giveaways
Outreach Element IV– Evaluation Outcome-based Planning and Evaluation (OBPE) A systematic way to plan user-centered programs and to measure whether they have achieved their goals Goes beyond documenting what you did and measures what difference you made in the life of your audience - how has your audience changed?
Self-paced OBPE Training Evergreen Shaping Outcomes Course http://evergreeneducation.org/wikipub/tiki-index.php Adapted Model from Institute of Museum and Library Services http://www.shapingoutcomes.org/course/index.htm
The Logic Model INPUTS OUTPUTS SITUATION ACTIVITIES SERVICES OUTCOMES Resources a program uses Quantity of work, products, and participants • Change in target audience in • knowledge • skill • attitude • behavior • status • condition ACTIVITIES Development & management tasks SERVICES Services to audiences • The context of the program • organization’s mission • audience needs EVALUATION
The Logic Model Worksheet Major sections (http://evergreeneducation.org/wikipub/tiki-index.php?page=OBPE_logic_model ): Project Purpose Statement Audience Needs Assessment Project Partners and Stakeholders Project Elements Learning Objectives/Service Outcomes => Service => Activities => Inputs and Work Products Outcomes Evaluation Budget and Division of Responsibilities Among Partners
It is for these smiles that we reach out … Along the way we discover our value and strength.