perception and reading images 2 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Perception and reading images 2 PowerPoint Presentation
Download Presentation
Perception and reading images 2

Loading in 2 Seconds...

play fullscreen
1 / 26

Perception and reading images 2 - PowerPoint PPT Presentation


  • 107 Views
  • Uploaded on

Perception and reading images 2. Introduction. To understand visual messages you have to know how to select visual elements, for example, how to recognise the main figure in a scene. Reading a visual message requires the analysis of the following aspects: The physical support that contains it

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Perception and reading images 2' - herb


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
introduction
Introduction
  • To understand visual messages you have to know how to select visual elements, for example, how to recognise the main figure in a scene.
slide3

Reading a visual message requires the analysis of the following aspects:

    • The physical support that contains it
    • Its medium through which it is transmitted
    • The purpose of the message
    • Its possible meanings
slide7

Discriptive function

“Informative” function

slide8

A cross can have different meanings: religion, faith and strength but it can also symbolize death.

1 the visual perception and the observation
1. THE VISUAL PERCEPTION AND THE OBSERVATION
  • In the entire perception process two types of aspects are united:
    • Objective aspects
    • Subjective aspects
objective aspects

Objective aspects

Relations between shapes:

1. Variations of size

2. Overlapping

3. Loss of intensity of colour

subjective aspects
SUBJECTIVE ASPECTS
  • Subjective Aspects Depend On:
      • Our Beliefs
      • Knowledge
      • Our State of Mind
      • Necessity
      • Motivation
      • Cultural Context
slide18

MOTIVATION

Necessity

CULTURAL

CONTEXT

slide19

 The combination of both aspects gives place to a PERSONAL interpretation  perception is different for each person

Some people will recognize a dinosaur, others a duck or a llama

difference between observation and visual perception
Difference between observation and visual perception
  • Observation = to look at the shapes and images with attention in order to analyse the objective aspects that we saw before (difference of size, colour, etc.)
      • Shapes (Organic, geometric)
      • Colours (Warm, cool, complementary, uniform, etc.)
      • Difference of size (similar, perspective, etc)
      • Loss of intensity
      • Overlapping
      • Textures
slide21

Difference between observation and visual perception

  • Perception=Feelingsproducedbyseeinganimage
    • Whereisthescenetaking place?
    • Howmanypeople are there in thescene?
    • What are theydoing?
    • Whatotherelements are there?
aspects of observation
Aspects of observation
  • Two fundamental aspects of observation
    • Analyticalobservation
      • Identify and recognize the colours, shapes, lines, etc. of all elementsthatmake the object. For example, observing a guitar, of which we appreciateitsprofile, colour, texture, material, workmanship (acabado), etc.
    • Functionalobservation
      • Is relatedwith the meaning, functionoraction of the images. For example, when we watch ballet, we do notsee the structure of ballet shoesbut the action of dancing.
analitic observation
ANALITIC OBSERVATION
  • Shapes:
    • Foreground: Geometricforms
    • Background: organicforms and geometricforms (thesun)
  • Colours:
    • Cool and darkcolours in thebackground, exceptbywarmcolours of thesun
    • Someprimarycolours in theforegroundlikegreencolour of thegrass
analitic observation1
ANALITIC OBSERVATION
  • Difference of size
    • We can appreciateperspectivelines (thelandingstrip)
  • Loss of intensity
    • Thereis a verywelldefinedshape in foreground, butwesee a loss of intensity in thelayers of trees
  • Overlapping:
    • In thelayers of thetrees of thebackgroundwhich produces sensation of depth
functional observation
FUNCTIONAL OBSERVATION
  • Wesee a fighterairplanelandingwiththerisingsun in thebackgroung.
  • We can scarcelyappreciatethepropellerspiningbecause of thespeed.
  • Wecouldsaythatthesceneisdevelopingon a island of thepacificoceanduringthesecondworldwar.