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The most important question in business is u2013 u201cWhat was the return on this marketing?u201d<br>That is, ROI u2013 Return on Investment.<br><br>Whether you're a startup or an established business, if you're investing money in digital marketing (Facebook Ads, Google Ads, SEO, social media, email marketing), it's crucial to know that.<br>
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Introduction: ROI क्याहैऔर क्य?जाननाज़रूरीहै? Business mein sabse important सवालयही होताहै – “Is marketing ka return kya mila?” Yaani, ROI – Return on Investment. Chahe आप ek startup हो ya established business, agar आप digital marketing mein paisa invest कररहेहो (Facebook Ads, Google Ads, SEO, social media, email marketing), तो येजाननाबहुतज़रूरीहै?क:
ROI Includes Ad spend Agency/Consultant fees Design, content, tools Landing page cost Email software (Mailchimp, SendGrid) SEO tools etc
Why ROI is NOT Always Just Sales? Digital ROI = Monetary + Brand Value Leads generation Brand visibility Social media engagement Email list growth Customer loyalty
Real-World ROI Case Study: (Client Example) Client: Astrology Consultant (India) Channel Used: Facebook Lead Ads Ad Spend: ₹10,000 Leads Generated: 92 Conversions (Paid Clients): 11 Average Sale Value: ₹2,500
How to Track ROI Properly (5 Step Method) Set Clear Goal Use UTM Parameters Lead Capture Systems Attribution Strategy Assign Monetary Value
Top Mistakes in Measuring ROI ROI ?बना context समझे calculate करना ?सफ ? sales को ROI मानना Funnel tracking नाहोना Branding और trust ko ignore करना हर channel का ROI एकजैसामानना
Conclusion: ROI क े?बना Marketing नह?! Aaj ka digital world numbers driven hai. Har business owner, chhota ya bada, ROI पर nazar रखताहै. But ROI ?सफ ?एक number नह? — ये ek vision है. Aap kitna smartly plan करतेहो, execute करतेहो और measure करतेहो — वही ROI decide करताहै. Agar aap bhi confused ह??कआपक े campaigns म??कतना ROI आरहाहैयाआप?सफ ?खचा?कररहेहो ?बना result क े —
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