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Understanding through Uncertainty: schema in research interviews

Understanding through Uncertainty: schema in research interviews. Paper presented at the AES Conference September 2010 by David Roberts R oberts B rown www.robertsbrown.com david@robertsbrown.com. R oberts B rown. Rorschach. R oberts B rown. Haire’s Shopping List I.

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Understanding through Uncertainty: schema in research interviews

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  1. Understanding through Uncertainty:schema in research interviews Paper presented at the AES Conference September 2010 by David Roberts RobertsBrown www.robertsbrown.com david@robertsbrown.com

  2. RobertsBrown

  3. Rorschach

  4. RobertsBrown

  5. Haire’s Shopping List I • Pound and a half of hamburger • 2 loaves Wonder bread • bunch of carrots • 1 can Rumford's Baking Powder • Nescafe instant coffee • 2 cans Del Monte peaches • 5 lbs. potatoes

  6. Haire’s Shopping List II • Pound and a half of hamburger • 2 loaves Wonder bread • bunch of carrots • 1 can Rumford's Baking Powder • 1 lb. Maxwell House Coffee (Drip Ground) • 2 cans Del Monte peaches • 5 lbs. potatoes

  7. RobertsBrown

  8. Projective Techniques • present participants with ambiguous stimuli • Participants “need to make sense of, by drawing on their own experiences, thoughts, feelings and imagination.” (Catterall & Ibbotson 2000)

  9. RobertsBrown

  10. Central Executive Phonological Loop Audio-visual scratchpad subvocalisation WorkSpace Source based on Hick 2005

  11. Human Brain Activity Source: Paulescuet al , 1993 Figure 2, p. 343

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  13. Most Behaviour is automatic or driven by emotions • “Most of what drives behaviour is below conscious awareness (adaptive unconscious)” (Gladwell 2005 quoted in Keegan 2010)

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  15. Yes Prime Minister – Opinion Poll • http://www.youtube.com/watch#!v=2yhN1IDLQjo&feature=related

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  17. Judgment requires emotion • “Emotions rule all decision making; people are never totally rational; judgment requires emotion” (Keegan 2010 following Damasio 2000)

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  19. Thematic Apperception Testing Source: Hurworth, Centre for Program Evaluation, University of Melbourne

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