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RTV 322 TV Spot Production

RTV 322 TV Spot Production. Continue reading about and discussing technical issues, while planning for content creation. Basics. Production types VO, studio, chromakey, field (single camera) Lower third graphics Music creation / Motion graphics Issues: cost, crew, complexity, time

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RTV 322 TV Spot Production

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  1. RTV 322TV Spot Production Continue reading about and discussing technical issues, while planning for content creation

  2. Basics • Production types • VO, studio, chromakey, field (single camera) • Lower third graphics • Music creation / Motion graphics • Issues: cost, crew, complexity, time • Lighting and sound -- studio vs. field • 2-column script • Video left / audio right • UPPER CASE ; Upper / Lower case (No real standard)

  3. Content development • Writing class • Client, objective, target audience, sales theme, (bonus items), positioning, approach • Creative concept development (next) • Initial script / brainstorming • Final script with final production • Brainstorming -- how can you be creative?

  4. Creative • The key to good content • Target Audience and Appeals • Foundations of story development • ‘Directing’ –interpreting the script

  5. Creative spots for ... • Sweeties Donuts • Commerce Funeral Home • McDonald’s • Brookshire’s • Latson’s Printing • SGA at TAMU-Commerce

  6. Sample spots • Testimonial style (objective point of view) • Chromakey On Cam and VO (presentational pov)

  7. TV spots • :30 or :60 (:29 or :59) – ours :90 • Fade in / fade out spots -- not cut in / out • Average pace -- each shot :04 - :07 • Average pace :60 ... 15 - 18 shots • PSA, Promo, Commercial / term ‘spot’ • Local vs. national quality • Dated vs. ‘evergreen’ • Promotional Video project work -- must be evergreen

  8. Production terms • Fade -- to black or from black • Cut -- instant change, picture to picture • Dissolve -- overlap picture to picture • Wipe -- pushing picture with new picture • DVE -- digital video effects • Swish pan / whip pan, snap zoom • “Invisible edit”

  9. Production terms • WS / MS / CU, 2-shot, O/S (OTS), chest shot, waist shot, knee shot, full shot • Framing shots • rule of thirds, eye line, cut off line, head room, look space, lead room • Symmetrical / asymmetrical • Eye level / high angle / low angle / canted

  10. Production terms • Pan -- L / R lens moves, base does not • Tilt -- U / D lens moves, base does not • Truck -- L / R cam & base moves • Dolly -- I / O cam & base moves • Zoom -- zoom lens move, cam does not • Arc -- semi-circular (dolly & truck & pan) • Boom / pedestal -- up /down angle change

  11. Production terms • Pan, tilt, truck, dolly, zoom, arc, boom • Crane (dolly grip & cam operator) • Tracking (dolly grip & cam operator) • Jib -- camera moves / operator not on • Robotic / copter / cable / follow me • Steadicam • DVE movements

  12. Production terms -- audio • VO • On Cam • Establish • Hold Under • Fade • Delivery directions

  13. Script • Indicate frame by frame what will be seen • Match audio with video • Have a script ready for ‘talent’ • Do not give sound bite guests a script to read -- ask questions and get answers • Close mike all speakers • Frame shot presentational for spokesperson and ‘objective’ for SB guests

  14. Shooting • Lighting • Well lit subject and background, no backlight • Audio • Close miking / mixing • Background noise • Spots normally have no ‘nat sound’ • Framing • Background content along with previous notes • No blank walls • On cam times vs. VO times

  15. Editing • Varied transitions • NO jump cuts / no pop cuts • Mostly CU, MCU, MS • A few WS / establishing shots • Edit picture to sound as appropriate • Make music bed (training) • Use Motion (training)

  16. Shoot & Edit • Non commercial promotional • Creative idea – develop the script – brainstrorm, think about appeals • Write a shooting script • Visual storytelling • shoot – edit • Finalize the script and production

  17. Testimonials • Set up one-shot of each interview guest • Mic them, light them • ‘say and spell your name’‘what is your title’ • Create and use an interview script • Ask several questions • ‘last question’

  18. Spokesperson on camera • Full narration script • Memorize and recite a few on camera sentences • Read and narrate all VO narration • A spokesperson needs to provide approval of cotenrt – collect facts, write script, review and edit, use final version

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