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The Second Screen

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  1. The Second Screen

  2. The Second Screen The internet used to be accessed by a mainframe,Then a desktop Now, the smart phone and tablet

  3. The Second Screen Telephony, then and now

  4. The Second Screen Alexander Graham Bell

  5. The Second Screen Telephony, then and now

  6. The Second Screen Telephony, then and now

  7. The Second Screen Telephony, then and now

  8. The Second Screen The smartphone • ‘a clever, stylish design which conceals the complex demands placed on users’ – McClelland, S. Mobile Internet: Is UX the Real USP? Intermedia, December 2009, Vol 37 Issue 5.

  9. The Second Screen The smartphone • an ecosystem of apps that users can inhabit.

  10. The Second Screen ‘What mobile Internet does is, because it is always with you and always connected, it brings the Internet to the physical world and links the Internet to the physical world, both in terms of location but also in terms of broadcasting your status from one moment to the next.’ Ian Curson. ‘People became part of the Internet and the Internet became part of us.’ Curson.

  11. The Second Screen Five roles of mobiles (Curson): Witness (know who you’re communicating with) Agent (use Internet to find out things) Badge (authentication) Connector (to devices around you) Control Panel (control user groups)

  12. The Second Screen Features of 3G phone access: Work Home Social

  13. The Second Screen Features of 3G phone access: 24/7 access Constantly present Work from anywhere

  14. The Second Screen FEATURES OF 3G PHONES: - email - GPS navigation - apps

  15. The Second Screen APPS OF 3G PHONES: - Social e.g. Twitter, Facebook - Business e.g. Word, Notes, Excel - News Feeds

  16. The Second Screen APPS OF 3G PHONES: - Tourism – e.g. Luxe New York - Google Earth, Google search

  17. The Second Screen 3G COVERAGE - Cities but not country areas - Need for NBN in cities and rural areas

  18. The Second Screen eCOMMERCE on 3G - Can purchase online via phone - Consumers don’t trust wireless ecommerce

  19. The Second Screen IMPLICATIONS FOR WORK: 24/7 access via SMS or voice Checking email Work from anywhere

  20. The Second Screen IMPLICATIONS FOR WORK: Employees can access social at work Can you ban social from work? Younger generations check social 24/7

  21. The Second Screen IMPLICATIONS FOR SOCIAL: • Rise of social media • Important for business and personal lives

  22. The Second Screen IMPLICATIONS FOR CULTURE: - Instant feedback – e.g. movies

  23. The Second Screen IMPLICATIONS FOR CULTURE: - Novel written on phone A 15-year-old teenager who goes by “Bunny,” wrote a three-volume book called “Wolf Boy x Natural Girl.” The mobile book was so popular, it was printed as a real book and sold more than 110,000 paperback copies. And the high school love story has made more than $611,000.

  24. The Second Screen IMPLICATIONS FOR TELEVISION: TV broadcasts use second screen for feedback Producers monitor feedback via the second screen Know how large the audience is, what engages them Listen to criticisms about cast members, story

  25. How do changes in social interaction & participation via the internet change:1.how we think about ourselves & the world--and what is unchanged? 2. And what skills do we need to navigate this networked, virtual, interactive space? E.g. our ability to ask the right questions, or to understand that all locations have their own history, customs and rules.

  26. Second Screen engagement A game changer. Data mining from the Second Screen with change the game of TV metrics. Web-style analytics will give data from the VOD servers, CDNs, TV browser pages, TV and second screen apps and even the devices themselves. BBC. Facebook and Twitter posts related to TV the consumer is watching can be tracked, and sentiment monitored on a massive scale – it will become the new ‘ratings’. BBC.

  27. Second Screen engagement A game changer. Second Screen engagement gives the audience more of what they want: interactivity, behind the scenes views, scoops, insights. Second Screen engagement allows the audience to be engaged, to connect with producers, fans and friends. Audiences can participate in trivia, polls, quizzes, voting. BBC.

  28. Second Screen engagement A game changer. The viewer will be rewarded for watching ads by by receiving exchangeable coupons or special offers which can be tracked from reception to redemption. BBC. Audiences will be able to buy merchandise specifically related to what they are watching on TV, or in relation to a brand or sponsor of a show. BBC.

  29. Second Screen engagement Key terms. Communicate Community Transmedia Gamify Personalisation Context.

  30. Second Screen engagement Key terms. Community. Sense of belonging to a particular group.

  31. What’s Next? What does the future hold? • Convergence. • Online TV • Tablets • Smartphones • YouTube. • Search engines. 34 Lecture by Mark Poole

  32. A future landscape What’s Next? The next generation will be born with mobiles, laptops and Kindles for kids Fast broadband will be universal - and free. TVs will be 3D, huge and online. Our data will be in the clouds. Video & the image will dominate 35 Lecture by Mark Poole

  33. What’s Next? Content for free? 36 Lecture by Mark Poole

  34. What’s Next? Peter Greenaway 37 Lecture by Mark Poole

  35. "The secret of a full life is to live and relate to others as if they might not be there tomorrow, as if you might not be there tomorrow. ... This thought has made me more and more attentive to all encounters, meetings, introductions, which might contain the seed of depth that might be carelessly overlooked.

  36. The Future of Television • http://www.slideshare.net/expathos/bbc-presention-future-of-tv?from_search=5

  37. "This feeling has become a rarity, and rarer every day now that we have reached a hastier and more superficial rhythm, now that we believe we are in touch with a greater amount of people, more people, more countries. This is the illusion which might cheat us of being in touch deeply with the one breathing next to us. The dangerous time when mechanical voices, radios, telephones, take the place of human intimacies, and the concept of being in touch with millions brings a greater and greater poverty in intimacy and human vision."

  38. Anais Nin, 1946. Plus ca change,plus c'est la même chose. N’est-ce pas?

  39. References What’s Next? Anderson, Chris. Free. In Wired Magazine. Berger, Richard. "Digital Media Futures." Web.Studies. Eds. David Gauntlett and Ross Horsley. London: Edward Arnold, 2004. 274 - 83. McClelland, S. Mobile Internet: Is UX the Real USP? Intermedia, December 2009, Vol 37 Issue 5. Pesce, Mark. The New Reality for Producers. 2003. Australian Film and Television School. Available: http://www.aftrs.edu.au/go/full-time-courses/screenwriting/learning-resources/new-reality-for-producers 42 Lecture by Mark Poole