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STRATEGIC CSR AND CONSULTING PROJECTS Intel Education Initiative Final Presentation Akif Koca, Maria Isaac, Hans Cole May 2, 2007. Hans Cole. THE TEAM. Maria Isaac. Akif Koca. What is the role of technology companies in education?. PROJECT SCOPE
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Intel Education Initiative
Akif Koca, Maria Isaac, Hans Cole
May 2, 2007
How effective is Intel in satisfying the needs and expectations of global education thought leaders?
How effective is Intel in communicating its tech in education CSR programs to thought leaders?
How should Intel measure awareness of its programs among global education thought leaders?
How can Intel differentiate itself in tech in education CSR?
What can Intel Education do to improve Intel’s corporate reputation in CSR field?
Intel’s Current list
Global: World Bank, UNESCO, WEF, USAID, UNDP, Harvard University
APAC TLs: ADB, APEC, UNESCO Bkk, ASEAN, JICA
EMEA TLs: UNESCO, EU/EC, DfID, GTZ, NEPAD, AfDB
LAR TLs: IDB, OAS, IAD, UNESCO Brazil, ECLAC
U.S. TLs: ISTE
“Agree” vs “Disagree,” Average of 18 Countries,* 2005
The white space in this chart represents “Depends/Neither” and “DK/NA.”
*Globe Scan CSR Monitor Survey 2005
“…corporations need to learn to play with others in the sandbox – in other words, more collaboration is needed across the industry and within the technology in education space…”
“the most critical attributes for a corporate thought leader: humility, collaboration, and relationship building”
“One change in recent years is that thought leaders in this space (i.e., technology in education) are not necessarily “technologists” or engineers…”
Intel’s Strengths and Opportunities
- # of endorsements of Intel’s program by high level thought leaders
EnvironmentImpact of educational programs in reputation
Supports Good Causes
Feel Good About
Admire and Respect
Clear Vision for the Future
Value for Money
Record of Profitability
Low Risk Investment
Rewards Employees Fairly
Good Place to Work
C. Fombrun, Reputation Institute, Harris Interactive
Adapted from The Collaboration Challenge, James E. Austin
Strategic fit with business, brand and competencies
Deep partnership with expert organizations (eg: trusted NGOs)
Education and awareness of public
(*)Robert Fronk, Senior VP, Harris Interactive
Different surveys, different rankings
Harris Interactive/ WSJ
America’s Most Admired/ Fortune
100 best Companies to work/ Fortune
100 Best Companies for Working Wothers
Corporate Reputation Watch/Hill & Knowlton
Based on primary research among different stakeholders.
Surveys try to capture the reputation of a company and inform general public.
However, the relative weight of CSR (and philanthropy) in these surveys is not clear.Corporate Reputation vs. SRI
KLD/ Business Ethics