“Citizens of the democratic societies should undertake a course of intellectual self-defence to protect themselves from manipulation and control” -Noam Chomsky View “Merchants of Cool” www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=fro102p70&continuous=1. No Logo by Naomi Klein
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“Citizens of the democratic societies should undertake a course of intellectual self-defence to protect themselves from manipulation and control”-Noam ChomskyView “Merchants of Cool”www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=fro102p70&continuous=1
The advertising industry is based upon differentiation also known as “branding.” It’s the process of making distinctions among similar products or services.
“whiteness” as a lost innocence
small towns, family rituals, traditional gender roles and other aspects of “simple life” before civil rights movement and second-wave feminism
Advertiser’s link products to values and the relationship bonds
Advertisers sniff out an audience’s values and emotions, package them, then sell them back.
Women are provocateur
Men are in control
Men are ageless
Men gain status from wealth and occupation
Masculinity is depicted as violent and predatory and in turn normalizes such behaviour such as domestic violence, rape and sexual assault.
Black athletes used in advertising maintains stereotypes such as primitive or predatory.
Emotional transfer describes the process of how an advertisement generates feelings and then attaches them to the product.
Women are limited to stereotypical roles in film.
Women have reached social parity with men in terms of education and occupation, yet they are limited to stereotypical roles in film.
Women are limited to stereotypical roles in film, as Shirley MacLaine famously dubbed the parts “hooker, victim, doormat.”
The film industry regards the target audience as male. The producers fail to recognize women as ticket buyers. Movies that appeal to women do well at the box office. “The Devil Wears Prada” grossed over 300 million in sales.
Use a semicolon to join two closely related independent clauses or as a “super comma” to separate a list of items when one or more of the items contains punctuation.
As the “super comma,” a semicolon identifies for your reader what exactly belongs in a complex list:
Random House publishers has offices in New York, NewYork, Toronto, Ontario, San Francisco, California, and London, England.
Random House publishers has offices in New York, New York; Toronto, Ontario; San Francisco, California; and London, England.
The colon (:) is used to introduce a word, phrase, sentence, or list. It places emphasis on what follows. The colon signals the reader to stop and take notice.
Public outcry over the exclusion of Elizabeth May in the debates recognized the decision for what it was: A blatant case of sexism.
A comma plus coordinating conjunction signals that one grammatical sentence and the start of another.
In the 1950s religion was viewed as a bulwark against communism, so it soon followed that atheism was a threat to national security.