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AQA Media Studies. A Cross Platform Approach. Cross Platform Media. AS Media focuses on the contemporary cross platform nature of modern media This includes a consideration of the inter-relationships between the print, broadcast and e-media platforms including:

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aqa media studies

AQA Media Studies

A Cross Platform Approach

cross platform media
Cross Platform Media
  • AS Media focuses on the contemporary cross platform nature of modern media
  • This includes a consideration of the inter-relationships between the print, broadcast and e-media platforms including:
    • the way media products are constructed
    • the way institutions are responding to technological changes and changes in audience behaviours
    • the way audiences are using technology and how this changes their relationship with institutions and the texts themselves
  • For example...
being human bbc3 2009
Being Human (BBC3: 2009-)
  • Being Human is a broadcast text with a strong on-line presence
  • The Being Human home page is used to look back at seasons 1-3 and to look forward to the 4th season which has now been confirmed and will be broadcast in 2012
  • In the immediate run up to broadcasting the site will be used to generate anticipation for the new series
  • During broadcast the site will most likely be used to provide on-line access to the episodes, summaries and updates and (potentially) additional ‘insider information’ to reward the loyal fans
becoming human bbc3 2011
Becoming Human (BBC3: 2011)
  • An episode in season 3 of Being Human featured Adam a teenage vampire
  • In Being Human, Adam’s story concluded in the episode
  • On-line, Adam’s story continued in an on-line blog
  • Trailer
  • The Becoming Human blog was updated weekly with a variety of different media used to tell the story – webisodes, newspaper articles, on-line profiles, voicemails, video diaries, written diaries etc.
  • At the end of the Being Human series, the Becoming Human webisodes were broadcast on BBC 3 as a single 50 minute ‘episode’