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Collaboration in the Seafood Industry
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  1. Collaboration in the Seafood Industry Graham Stuart Chief Executive Officer Sealord Group

  2. An overview of the Industry • 4 companies account for 75% of the industry • Over 90% of production is exported • Traditional markets have stagnated • Production volumes fell by 60% over a decade

  3. An overview of the Industry • Faces strong competition from domestic production in most export markets • Highly regulated • Under intense scrutiny from environmental interest groups • Quota management of natural resource = natural collaborative platform

  4. Seafood Industry Economics Total Revenue ~ $3 billion Exports $1.6 billion EBITDA (est) ~ $270 million Invested Capital ~ $6.5 billion Quota $4.0 billion Return on Invested Capital 4.2%

  5. Good Examples of Collaboration • Working with the regulator • Deep Water Group partnership with MPI (3 CEO’s as Directors) • Deep Water Group collaboration on major policy matters (represent over 95% of quota holders) • Improving our global sustainability credentials • Marine Stewardship Council (a WWF off shoot) accreditation for our major fisheries • Deploying technologies to reduce our impact • Protecting the marine environment – Benthic Protection Areas closed to bottom trawling • On risky innovation ventures • One significant PGP partnership involving 3 Companies and Plant & Food Research

  6. Good Examples of Collaboration • In Market • Fewer examples of collaboration, all relatively small • trade delegation to North America • Pure New Zealand Green Shell Mussels in China • Fishing Ventures • We know surplus capacity could be reduced with greater collaboration between harvesters. • The prize is potentially high

  7. On Collaboration David Hume 18th Century Scottish Philosopher “Your corn is ripe today; mine will be so tomorrow. 'Tis profitable for us both, that I should labour with you today, and that you should aid me tomorrow. I have no kindness for you, and know you have as little for me. I will not, therefore, take any pains upon your account; and should I labour with you upon my own account, in expectation of a return, I know I should be disappointed, and that I should in vain depend upon your gratitude. Here then I leave you to labour alone; You treat me in the same manner. The seasons change; and both of us lose our harvests for want of mutual confidence and security.”

  8. Sounds simple… Collaboration requires Collaborative Leadership skills And a culture that values and supports collaboration Four keys to successful collaboration:

  9. Let’s not kid ourselves… Collaboration is easy